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Marketing Automation Specialist

2 months ago

London, Greater London, United Kingdom EMBS Technology Full time £55,000 - £75,000

Job Summary:

We are seeking a highly skilled Marketing Automation Specialist to join our team at EMBS Technology. As a Marketing Automation Specialist, you will be responsible for overseeing the entire project lifecycle, from scoping to delivery, ensuring alignment with client objectives and goals.

About the Role:

The ideal candidate will have experience in marketing automation, with hands-on knowledge of Marketo Engage or similar platforms. You will be responsible for managing client relationships, delivering value through billable work, and driving improvements in satisfaction metrics.

Key Responsibilities:

  • Project Development: Manage the entire project lifecycle, from scoping to delivery, ensuring alignment with client objectives and goals.
  • Client Management: Lead day-to-day relationships with clients, collaborating to deliver projects on time and within budget.
  • Billable Activities: Consistently deliver value through billable work, while strategically growing and realigning accounts.
  • Customer Satisfaction: Understand client challenges and drive improvements in satisfaction metrics, responding promptly to requests within SLAs.
  • Risk Management: Identify and mitigate project risks, ensuring smooth execution.
  • Platform Integrations: Maintain and support CRM platform integrations, assisting with system expansions as needed.
  • Campaign Performance: Analyze and report campaign metrics to enhance marketing strategies and outcomes.
  • Marketing Automation: Lead Marketo automation efforts, implementing best practices and driving success.
  • Training Workshops: Confidently design and lead Marketo training sessions for users at all levels.
  • A/B Testing: Implement A/B testing to boost productivity, conversion, and ROI.
  • Operations Support: Manage Marketo and CRM operations, including lead lifecycle, scoring, segmentation, and data cleansing.

Requirements:

  • Experience or studies in marketing, with hands-on knowledge of Marketo Engage or similar platforms.
  • Strong understanding of data management, CRM systems, and marketing automation best practices.
  • Previous experience in a consultancy or internal agency role is a bonus.
  • Marketo Certification (highly desirable).
  • A curious mindset, eager to learn and stay ahead of the latest industry trends.

Why EMBS Technology?

  • Industry Recognition: Join a team renowned for its marketing automation expertise.
  • Innovative Culture: Work in a dynamic, collaborative team that values creativity and continuous learning.
  • Project Diversity: Lead diverse and exciting projects while advancing your MarTech skills.
  • Competitive Package: Enjoy a strong compensation and benefits package tailored to your growth.