Strategic Marketing Manager

2 months ago

Hove, Brighton and Hove, United Kingdom Legal & General Full time

Job Summary

We are seeking a highly skilled Marketing Planning Manager to join our team at Legal & General. As a key member of our marketing team, you will be responsible for developing and implementing marketing plans that drive business growth and revenue.

Key Responsibilities

  • Develop and execute annual marketing plans that align with our business strategy and objectives.
  • Manage and analyze marketing performance metrics to inform future marketing strategies.
  • Collaborate with cross-functional teams to ensure marketing plans are aligned with business goals.
  • Provide regular reporting and insights to stakeholders on marketing performance and trends.
  • Stay up-to-date with industry trends and competitor activity to inform marketing strategies.
  • Work closely with the Data Science team to leverage data and analytics to inform marketing decisions.
  • Optimize and improve marketing processes and performance through automation and process improvements.
  • Ensure that all marketing activities are aligned with our company's values and brand guidelines.

Requirements

  • Proven experience in marketing planning and execution, with a strong understanding of marketing metrics and analytics.
  • Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams.
  • Strong analytical and problem-solving skills, with the ability to interpret data and make informed decisions.
  • Experience with marketing automation tools and technologies.
  • Strong understanding of industry trends and competitor activity.
  • Ability to work in a fast-paced environment and prioritize multiple tasks and projects.

What We Offer

  • A competitive salary and benefits package.
  • The opportunity to work with a leading financial services organization.
  • A collaborative and dynamic work environment.
  • Professional development opportunities and training.
  • A comprehensive pension scheme.
  • Private medical insurance.
  • Life assurance.
  • Generous holiday allowance.

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