Marketing Planning Director
7 days ago
Job Summary
We are seeking a highly skilled Marketing Planning Manager to join our team at Legal & General. As a key member of our marketing team, you will be responsible for developing and implementing marketing plans that drive business growth and revenue.
Key Responsibilities
- Develop and execute annual marketing plans that align with our business strategy and objectives.
- Manage and analyze marketing performance metrics to inform future marketing strategies.
- Collaborate with cross-functional teams to ensure marketing plans are aligned with business goals.
- Provide regular reporting and insights to stakeholders on marketing performance and trends.
- Stay up-to-date with industry trends and competitor activity to inform marketing strategies.
- Work closely with the Data Science team to leverage data and analytics to inform marketing decisions.
- Optimize and improve marketing processes and performance through automation and process improvements.
- Ensure that all marketing activities are aligned with our company's values and brand guidelines.
Requirements
- Proven experience in marketing planning and execution, with a strong understanding of marketing metrics and analytics.
- Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams.
- Strong analytical and problem-solving skills, with the ability to interpret data and make informed decisions.
- Experience with marketing automation tools and process improvements.
- Strong understanding of industry trends and competitor activity.
- Ability to work in a fast-paced environment and prioritize multiple tasks and projects.
What We Offer
- A competitive salary and benefits package.
- The opportunity to work with a leading financial services organization.
- A collaborative and dynamic work environment.
- Professional development opportunities and training.
- A comprehensive pension scheme.
- Private medical insurance.
- Life assurance.
- Generous holiday entitlement.
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