B2B Marketing Specialist

2 months ago

Hove, Brighton and Hove, United Kingdom Legal & General Full time

Job Title: B2B Marketing Specialist

Job Summary:

We are seeking a highly skilled B2B Marketing Specialist to join our Retail Marketing team at Legal & General. As a key member of our team, you will be responsible for developing and executing high-quality integrated campaign strategies to drive business objectives.

Key Responsibilities:

  • Develop and execute campaign strategies to drive business objectives
  • Identify key messaging, value propositions, and campaign opportunities to resonate with B2B audiences
  • Collaborate with internal stakeholders to define campaign goals, timelines, and budgets
  • Oversee end-to-end campaign execution across owned, earned, and paid channels
  • Create compelling stakeholder presentations, showcasing campaign results, market trends, insights, and recommendations for optimization
  • Leverage marketing automation platforms and CRM systems to execute campaigns, track leads, and measure campaign effectiveness

Qualifications:

  • Proven experience in campaign management, lead generation, and data-driven results
  • Strong understanding of B2B marketing tactics, channels, and best practices
  • Beneficial to have an understanding of CRM systems and data analytics
  • Excellent communication and presentation skills
  • Ability to work collaboratively across teams and with external stakeholders
  • Creative thinker with a strategic mindset

What We Offer:

  • Competitive salary and benefits package
  • Opportunities for career growth and professional development
  • Collaborative and inclusive work environment
  • Recognition and rewards for outstanding performance

About Us:

Legal & General is a leading financial services organization with a strong heritage and an exciting future. We are committed to delivering value for our customers and society, and we strive to be open, mindful, and inclusive in all that we do.

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