Digital Account Manager

1 week ago

London, Greater London, United Kingdom The Industry Club Full time

**About The Industry Club**

We are a leading, full-service creative agency based in Central London, seeking a highly skilled Social Media Director to join our team. As a key member of our social media department, you will be responsible for developing and delivering innovative social media strategies, primarily for a renowned automotive brand.

**Key Responsibilities:**

  • Social Media Strategy Development: Lead the planning and execution of campaigns across Instagram, TikTok, YouTube, and Facebook, creating engaging content strategies for campaigns and events.
  • Client Relationship Management: Serve as the primary contact, maintaining strong, long-term client relationships and ensuring seamless communication.
  • Project Management: Coordinate with account, creative, and design teams to deliver targeted content, overseeing a team of social media managers and driving social-first ideas.
  • Social Media Management: Oversee daily operations of client social channels, managing content calendars, scheduling, and community engagement, ensuring campaigns meet objectives, budgets, and deadlines.
  • Account Growth: Present campaign proposals, performance reports, and strategic insights, identifying growth opportunities and contributing to new business pitches.
  • Campaign Analysis: Monitor and optimize campaign performance using in-house tools and native analytics platforms.
  • Social Listening: Utilize social listening tools to understand target audiences, trends, and industry insights, conducting social media and influencer marketing audits.
  • Paid Social: Collaborate with the paid media team to amplify social campaigns.
  • Influencer Marketing: Develop and execute influencer strategies, identifying and negotiating with influencers, ensuring contracts and briefs are in place.
  • Industry Best Practices: Stay updated on trends, competitor activity, and industry developments to refine strategies.

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