Senior Business Development Executive
6 days ago
We are seeking a highly motivated and commercially minded Senior Business Development Executive to join our expanding marketing team at Advania UK.
This role is perfectly poised for an experienced business development professional eager to continue advancing their career at one of Microsoft's largest managed services partners in the UK.
As a Senior Business Development Executive, you will operate at the intersection of sales and marketing, building and nurturing a pipeline of high-intent, ICP fit opportunities for our managed and professional services portfolio, through inbound-led outbound.
Key Responsibilities:
- Proactively generate new business opportunities through inbound-led outbound, acting on the right signals, to reach the right person, at the right account, with the right context, in the right channel, at the right time
- Respond promptly to inbound sales inquiries, qualifying potential ICP fit, high-intent opportunities, and scheduling qualified meetings for our Sales Executives
- Carry a monthly quota for both qualified meetings booked and attended, in addition to a quota for incremental pipeline lift added through your inbound-led outbound sales activities
- Develop account mapping plans, conduct detailed account and persona research, and build personalised sequences, to drive multi-threading into target accounts, with a multi-channel approach, including but not limited to, calls, emails, in-person networking, communities, conversational marketing, and social selling
- Proactively develop and nurture relationships with key decision-makers and influencers within high-intent accounts, through innovative sales tactics that cut through the noise
- Establish and develop your personal brand on LinkedIn, ensuring you strategically grow your network, by connecting with the right prospects at the right accounts, whilst delivering insight and value through your engagement
- Work closely with Sales Executives to support and nurture opportunities throughout the sales cycle, establishing a feedback loop to improve funnel efficiency
- Collaborate with the sales and marketing teams, and all relevant stakeholders, to plan and execute Account-Based Marketing (ABM) programmes targeting tiered accounts, with an integrated sales and marketing motion
- Maintain accurate records of prospects, accounts and opportunities in CRM systems (Hub Spot and Dynamics365)
- Provide bi-weekly reports on high-intent prospect pipeline, to enhance accuracy of pipeline forecasting, and establish a feedback loop with sales to report on full funnel metrics
Person Specification:
- Previous years of experience in IT sales or a related B2B environment, preferably within IT services, IT consulting, or Software/SaaS industries
- Proficient in multi-threading, cold calling, consultative selling, social selling, and CRM management
- Self-motivated team player, with a natural aptitude for engaging with senior-level stakeholders
- Able to work autonomously and take initiative, in a results-driven environment
- Energetic, detail-oriented, and capable of multitasking effectively
- Familiarity with Microsoft Azure, Security, Dynamics 365, and Microsoft 365 is essential
- Growth mindset, who thrives in an accountable sales culture, with a motivation to exceed sales quotas and deliver seamless buyer journey experiences
- Experience using Hub Spot and Dynamics 365 is highly desirable, as is experience using signal analytics platforms, such as Clay, Common Room and User Gems
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