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Director of Customer Marketing and Retention

2 months ago


London, Greater London, United Kingdom British Heart Foundation Full time
About the Role

We are seeking a highly experienced and skilled Director of Customer Marketing and Retention to lead our customer marketing strategy and execution. As a key member of our Marketing, Fundraising and Engagement directorate, you will be responsible for developing and delivering marketing communications targeting our existing customer base to drive fundraising income.

Key Responsibilities
  • Lead and develop a high-performing team to deliver customer marketing strategy and execution
  • Develop and implement marketing communications plans to engage and retain customers
  • Collaborate with cross-functional teams to harness market, campaign, and customer insight to drive fundraising income
  • Deliver and grow mass fundraising income through upsell, cross-sell, and improved retention
  • Utilize expert understanding of leveraging first and third-party data and customer segmentation to drive customer engagement and retention
About You

We are looking for a senior leader with extensive experience in customer marketing, fundraising, and team leadership. You will have a proven track record of developing and delivering successful marketing campaigns, leading high-performing teams, and driving business growth.

You will be a strategic thinker with excellent communication, influencing, and stakeholder management skills. You will be able to build strong partnerships with internal stakeholders and external agencies to deliver business objectives.

About Us

The British Heart Foundation is a leading charity that funds research and saves lives. We are committed to creating a world where every person can live a healthy and fulfilling life without heart and circulatory diseases.

We value and respect every individual's unique contribution and celebrate diversity. We are an inclusive employer and strive to create an environment where all our colleagues and volunteers can succeed.