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Regional Marketing Manager
2 months ago
We are seeking a highly skilled Regional Marketing Manager to join our team in the Southern UK area. As a key member of our field-based team, you will work closely with our agency team, manufacturer, and retail network to develop and implement effective marketing strategies across all business areas.
Key Responsibilities:
- Develop and execute local marketing campaigns across all business areas, working closely with the retailer network to foster face-to-face relationships.
- Act as a consultant to retail dealers, providing guidance on lead generation, lead management, and customer loyalty, with a focus on sales conversion.
- Support the network in achieving conquest brand standards, ensuring compliant and effective execution of experiential, digital, and social activity.
- Prioritize time to support all partners, focusing on dealers who require assistance in planning their marketing activity.
- Collaborate with other RMM regions to drive a consistent regional experience across the UK and share best practices.
- Develop strong relationships with dealers, agency, and manufacturer colleagues through a combination of face-to-face site visits and regular online interactions.
- Work with Sales and After Sales field-team colleagues to ensure relevant requirements are understood and agreed.
- Continually demonstrate a full understanding of the automotive industry and the changing role played by dealer networks.
- Use tools to offer insight and solutions to current challenges, including findings from previous consultancy work, agency-generated insight, and management information system reports.
- Identify and support new starters within the network, providing inductions to the brand and marketing support.
- Understand business challenges and opportunities, advising dealers on marketing solutions across Retail, Fleet, After Sales, Used Car, Motability, and Accessories.
Requirements:
- Significant experience in a similar field-based marketing role (client or agency-side) with strong interpersonal and organizational skills.
- Dynamic and confident individual who inspires trust in the dealer network and senior management, with in-depth channel knowledge and a team player mindset.
- Comprehensive knowledge of the full marketing mix, including digital and social platforms.
- Understanding of data, reporting, and measuring marketing effectiveness, with strong Excel skills.
- Adept at building and maintaining strong client and colleague relationships that engender trust and add value.
- Strong presentation, written, and verbal communication skills.
- Problem solver with excellent people management skills.
- Sensitivity to the politics surrounding dealer and manufacturer issues.
- Understanding of the automotive industry is advantageous.
What We Offer:
- A thriving career with opportunities to learn from passionate and talented colleagues and mentors.
- Exciting and varied client work with opportunities to grow and develop.
- A sociable team environment with a calendar of social and charity events throughout the year.
- Flexible hybrid working arrangements.
- Pension, life assurance, eye tests, flu jabs, and other benefits.
