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Brand Manager Assistant

2 months ago

Slough, Slough, United Kingdom Mattel Full time
The Opportunity

We are seeking an Assistant Brand Manager to support the Senior Brand Manager on our Games portfolio. The Assistant Brand Manager will be responsible for developing brand and category strategies at a local level and delivering local marketing plans, tactics, and assets that drive category share in a profitable way.

Key Responsibilities
  • Develop and execute local Brand Franchise strategies in partnership with the Senior Brand Manager.
  • Collaborate closely with the Marketing Team for effective brand management.
  • Manage media agencies and collaborate with external partners on delivering standout campaigns with clear results and learnings.
  • Develop product line selection and pricing architecture for each season refresh.
  • Deliver compelling product and marketing presentations to sales and external retailers and partners.
  • Contribute to joint meetings with top markets and global teams offering feedback for the UK market.
  • Partner with the global, sales, finance, and planning team for day-to-day management of the UK business.
  • Manage local A&P spend management in line with brand priorities.
  • Share learnings of best practice within regional and global teams.
Requirements
  • Marketing/Commercial experience at a similar level within Brand Marketing in Toys, FMCG, or licensed consumer goods or Franchise Management experience (preferably in the children's entertainment sector).
  • Degree in Marketing, Sales, Business Administration preferred.
  • Ability to build strong and effective relationships with stakeholders.
  • Ability to work on a wide variety of projects with aggressive deadlines and multitask accordingly.
  • Strategic thinking ability and creativity through the proposal of new business opportunities.
  • Great tactical skills and ability to react quickly to changing situations.
  • Fluent in written and spoken English.
About Mattel

We are a purpose-driven company aiming to empower the next generation to explore the wonder of childhood and reach their full potential. We live up to our purpose by employing the following behaviors:

  • We collaborate: Being part of Mattel means being part of one team with shared values and common goals. Every person counts, and working closely together always brings better results.
  • We innovate: At Mattel, we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization, you can always make a difference and have real impact.
  • We execute: We are a performance-driven company. We strive for excellence and are focused on pursuing best-in-class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.