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Performance Marketing Specialist

2 months ago

London, Greater London, United Kingdom Vitality Corporate Services Full time

About the Role:

Vitality Corporate Services is seeking a highly skilled Digital Marketing Executive to join our Performance Marketing team. As a key member of our team, you will be responsible for creating and managing impactful marketing campaigns to deliver our UK Direct Sales target.

Key Responsibilities:

  • Create and manage digital marketing campaigns across search, social, and display channels.
  • Own and manage creative production across all channels, planning media, and reporting on performance.
  • Use performance marketing best practices to manage performance and efficiency with agency support.
  • Analyze data to give insights into campaign performance and recommend optimizations to deliver to KPIs.
  • Collaborate closely with other marketing teams, digital product, data science, and sales teams.
  • Develop and execute a creative test and learn program.
  • Stay up-to-date with the latest digital marketing trends.

Requirements:

  • Experience in planning and executing Google Ads campaigns.
  • Good knowledge of Google Analytics and Google Data Studio.
  • Solid understanding of digital marketing tracking and measurement.
  • Advanced Microsoft Excel skills, including formula, pivot tables, and building simple models and dashboards.
  • Clarity in presenting data and ideas to others.

What We Offer:

  • A competitive salary.
  • A bonus scheme that rewards performance.
  • A pension scheme with up to 12% company match.
  • Award-winning Vitality health insurance.
  • Life assurance.

About Us:

Vitality is a multi-award-winning UK insurance brand committed to making the world a healthier, happier place. We value diversity and inclusion and offer a range of benefits to support our employees' well-being and career development.