Product Marketing Manager

6 days ago


Bridgend, Bridgend county borough, United Kingdom Sadler Recruitment Full time
About the Role

We are seeking an experienced Product Marketing Manager to join our team at Sadler Recruitment. As a Product Marketing Manager, you will be responsible for managing the product strategy, from creation through to implementation, delivering on positioning, life cycle and go-to-market strategies.

Key Responsibilities
  • Develop and execute product campaigns from market opportunity assessment to execution, including developing the business case, market research, marketing, and support plans.
  • Develop, manage and monitor the product portfolio, to develop product mix strategies which identify gaps and fill market needs.
  • Become the product subject matter expert, using insights into product capabilities, customer needs, and competitive landscape, to develop and drive effective marketecture and inform new product development.
  • Create and execute go-to-market plans for new products, specifically developing messaging and market positioning around products.
  • Work with product management teams to develop timelines and deadlines for new product development and launch activities.
Requirements
  • Vast product-specific marketing experience, including creating go-to-market plans for new and existing products.
  • Experience with market segmentation, competitive positioning and USP development.
  • Demonstrable experience in managing marketing campaigns from concept to completion.
  • Proven track record in go-to-market product launches and marketing campaigns.
  • Strong project management skills and managing timelines and milestones.
  • Excellent communication skills and ability to thrive in a fast-paced environment.


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