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Product Marketing Manager
2 months ago
We are seeking an experienced Product Marketing Manager to join our team at Sadler Recruitment. As a Product Marketing Manager, you will be responsible for developing and executing marketing strategies to drive product growth and revenue.
Key Responsibilities- Product Marketing: Develop and execute product campaigns from market opportunity assessment to execution, including developing business cases, market research, marketing, and support plans.
- Product Lifecycle Management: Develop, manage, and monitor the product portfolio to develop product mix strategies that identify gaps and fill market needs. Analyze performance data and deliver appropriate pricing and promotion tactics.
- Product Development: Become the product subject matter expert, using insights into product capabilities, customer needs, and competitive landscape to develop and drive effective marketecture and inform new product development. Create and execute go-to-market plans for new products, specifically developing messaging and market positioning around products.
- Vast product-specific marketing experience, including creating go-to-market plans for new and existing products.
- Experience with market segmentation, competitive positioning, and USP development.
- Demonstrable experience in managing marketing campaigns from concept to completion.
- Proven track record in go-to-market product launches and marketing campaigns.
- Strong project management skills and managing timelines and milestones.
- Excellent communication skills and ability to thrive in a fast-paced environment.
