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Product Marketing Manager

2 months ago

Bridgend, Bridgend county borough, United Kingdom Sadler Recruitment Ltd Full time
About the Role

We are seeking a highly skilled Product Marketing Manager to join our team at Sadler Recruitment Ltd. As a Product Marketing Manager, you will be responsible for developing and executing product marketing strategies that drive business growth and revenue.

Key Responsibilities
  • Product Marketing:
    • Develop and execute product marketing campaigns that drive awareness and adoption of our products.
    • Identify and execute strategic themes to drive competitive positioning and ensure awareness of key product strengths and differentiators.
    • Craft product marketing messages and unique selling points that set our brand and products apart from the rest of the market.
    • Deliver effective copywriting, product positioning and messaging, and assist in the development of graphical product and production assets.
  • Product Lifecycle Management:
    • Monitor key market trends, conduct competitor analysis, and track and analyze the performance of our products, to drive category reviews and inform product strategy.
    • Develop, manage and monitor the product portfolio, to develop product mix strategies which identify gaps and fill market needs.
    • Analyze performance data and deliver appropriate pricing and promotion tactics.
  • Product Development:
    • Become the product subject matter expert, using insights into product capabilities, customer needs, and competitive landscape, to develop and drive effective marketecture and inform new product development.
    • Create and execute go-to-market plans for new products, specifically developing messaging and market positioning around products.
    • Work with product management teams to develop timelines and deadlines for new product development and launch activities.
    • Present products to both internal teams and clients, discussing sales strategy and using market research to establish product pricing.
    • Project management and hands-on execution of go-to-market content creation including copywriting of key market assets.
    • Work with global markets to develop product launching and promotion activities, share best practices and ensure compliance.
    • Drive post-launch tracking and marketing activity.
    Requirements
    • Bachelor's degree in marketing, business, or a related field.
    • Vast product-specific marketing experience, including creating go-to-market plans for new and existing products.
    • Experience with market segmentation, competitive positioning, and USP development.
    • Demonstrable experience in managing marketing campaigns from concept to completion.
    • Proven track record in go-to-market product launches and marketing campaigns.
    • Strong project management skills and managing timelines and milestones.
    • Strong skills in creating scalable marketing content.
    • Excellent communication skills and ability to thrive in a fast-paced environment.