Legacy Fundraising Strategy Lead

3 weeks ago


Merseyside, United Kingdom CHARITY PEOPLE Full time

Are you prepared to enhance and advocate for Legacy and In-Memory Giving within a prominent children's hospice that embodies compassion and purpose?

In this newly established Legacy and In-Memory Giving Manager position, you will be encouraged to take bold steps and explore innovative approaches. The children's hospice is gearing up for an ambitious capital campaign, aimed at expanding their services with a second hospice location. Legacy fundraising will be crucial in securing the charity's future, enabling them to continue their vital work for seriously and terminally ill children.

Compensation: £41,500 - £45,800
Work Arrangement: Hybrid, ideally 2-3 days per week from a designated base
Employment Type: Permanent, with options for full-time or part-time
Perks: 27 days of vacation (+bank holidays), 4% employer pension contribution, enhanced parental leave
Work Environment: Flexible, supportive of both personal and family commitments.

The hospice is committed to becoming one of the premier workplaces in the North West. You will receive support and encouragement to flourish, collaborating with a dedicated team that genuinely cares for one another.

This charity prioritizes fostering a culture of learning and growth. You should feel empowered to experiment, learn from failures, and adapt quickly. By translating the hospice's mission into compelling fundraising narratives, you will demonstrate to supporters the profound impact that leaving a legacy can have on ensuring the hospice's longevity.

Role Overview

You will play a pivotal role in establishing the hospice as a leader in legacy fundraising.

Leading the Legacy (Gifts in Wills) and In Memory strategy, you will ensure that supporter engagement, audience insights, and effective targeting are at the forefront by launching impactful marketing initiatives across diverse channels.

Key Responsibilities:

  • Design and execute a leading legacy and in-memory fundraising strategy.
  • Forge relationships with various stakeholders, generating legacy leads and converting them into legators.
  • Actively participate in the Fundraising Team Leaders group, collaborating with colleagues to maximize legacy giving opportunities.
  • Leverage a wide array of marketing platforms and events.
  • Create essential messaging and tools to empower staff in discussing legacies with supporters.

Qualifications and Skills:

Proven experience and a successful track record in a strategic legacy fundraising capacity, including the development and execution of fundraising plans, are essential.

We are particularly interested in candidates who exhibit the following skills, attributes, and behaviors:

  • Ability to inspire, advocate for, and nurture relationships at all levels.
  • Exceptional relationship management, marketing, and program execution skills.
  • Strong analytical skills with a solid understanding of budgets and financial forecasting.
  • Passion for crafting compelling legacy and in-memory messaging.
  • Collaborative team player who elevates the performance of those around them.

If this opportunity resonates with you, we encourage you to consider applying.

Application Process: Please submit your profile or CV as the initial step.

Charity People actively promotes equality, diversity, and inclusion. We align charity needs with the skills and experiences of candidates, regardless of age, disability (including hidden disabilities), gender or gender identity, marital status, pregnancy and maternity, race, religion or belief, or sexual orientation. We believe that greater diversity leads to even greater outcomes for the charities we support.



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