Luxury Commercial Sales Director

4 weeks ago

Manchester, United Kingdom Diageo Full time
About the Role

We are seeking a highly skilled and experienced Luxury Commercial Sales Manager to join our team at Diageo. As a key member of our Luxury Business Unit, you will be responsible for driving the growth of our premium and super-premium brands in the GB on-trade market.

Key Responsibilities
  • Lead a team of Key Account Managers, Activation Executives, and Customer & Culture Marketing Managers to achieve sales and market share growth targets.
  • Develop and execute commercial plans to drive business growth, leveraging market knowledge and outlet data to build strong customer relationships.
  • Partner with the Diageo Luxury Marketing team to activate luxury brands in outlets, driving talkability and availability.
  • Build and maintain senior-level relationships with key retail groups in your account file.
  • Deliver against distribution and execution targets, creating an inclusive team culture that inspires and shapes the future of the channel.
Requirements
  • Leadership commercial experience in luxury product categories or high-end accounts in the on-trade.
  • A proven track record of managing multiple influential retail customers and building brand new opportunities.
  • Deep understanding of what is important to influential on-trade GB customers and using this insight to drive the creation and execution of a clear and powerful commercial plan.
  • Experience building and activating luxury brands in conjunction with central marketing teams, demonstrating a clear brand building capability and robust decision-making across commercial and marketing levers.
  • In-depth category knowledge across spirits and the alcohol (& non-alcoholic drinks) categories, with a passion for premium and super-premium brands, customers, and consumers.
  • Advanced negotiation and customer relationship building skills, with robust commercial understanding and P&L literacy.
  • Ability to forge strong and effective cross-functional team relationships and confidently interact with senior collaborators internally and externally to deliver business outcomes.
About Diageo

Diageo is a world-class leader in beverage alcohol, producing an outstanding collection of over 200 brands and owning the top two largest spirit brands in the world. We are committed to celebrating life every day, everywhere, and our purpose is inclusive in nature, valuing everybody irrespective of background, disability, religion, gender identity, sexuality, or ethnicity.

We know that for our team to thrive and realize our ambition, we depend on having diverse talent with a range of backgrounds, skills, and capabilities in each of the 180 countries in which we operate and to reflect our broad consumer base.

Flexibility is key to success in our business, and many of our staff work flexibly in many ways, including part-time, compressed hours, and flexible location.

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