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Growth Marketing Strategist

2 months ago

London, Greater London, United Kingdom Marketing Moves Full time

Growth Marketing Director

eCommerce/SaaS

London/Hybrid

At Marketing Moves, we're on a mission to empower millions of online entrepreneurs worldwide. As our Growth Marketing Director, you'll drive new customer acquisition across paid and performance channels to achieve rapid growth.

About the Role:

  • You'll lead an experienced team and play a key role in defining the overall marketing strategy for Growth, focused on customer acquisition, and owning end-to-end performance marketing across the customer lifecycle.
  • Oversee the creation and delivery of digital marketing campaigns, including SEO/SEM, email marketing, social media, content, and paid advertising.
  • Manage and develop the growth marketing budget, ensuring effective allocation of resources, thereby maximising ROI.
  • Utilise all potential channels, including paid acquisition, content, SEO, affiliates programmes, influencers, and partnerships.
  • Set and maintain best-in-class processes across each digital marketing channel (Facebook/Instagram/Pinterest/Reddit etc.) while ensuring insight-driven activity, based on analytics and key KPIs.
  • Be a voice and leader within the business for the adoption of emerging media and tech.

About You:

  • You're an experienced team leader focused on developing and delivering growth/demand marketing strategies within a dynamic performance marketing environment.
  • Ideally, your background will be from within a B2B2C business. Some B2C exposure is highly beneficial.
  • You can demonstrate a strong track record of driving growth, scaling, and increasing subscriber acquisition, engagement, and retention.
  • You'll be an expert in creating and optimising campaigns across multiple channels, using Google Adwords/Facebook/Instagram ads, etc. while managing paid search, paid social, programmatic display, and remarketing campaigns.
  • Your approach is data-driven and analytical, with a strong commercial focus.

Contact Information:

c£100K + equity + bonus