Brand Marketing Manager

6 days ago


Watford, Hertfordshire, United Kingdom Proximity Recruitment Full time

Job Summary:

Proximity Recruitment is seeking a dynamic and creative Brand Marketing Manager to join a global brand in a collaborative and innovative environment.

Key Responsibilities:

  • Support the Head of Marketing in implementing the marketing strategy and national retail calendar, including campaign management, key trading dates, and local initiatives that align with strategic marketing goals.
  • Manage the public relations program through a PR agency, ensuring effective communication and brand representation.
  • Oversee the national paid advertising program through a media agency, optimizing campaign performance and ROI.
  • Develop and implement metrics to measure the effectiveness of marketing activities, providing data-driven insights for strategic decision-making.
  • Support local and regional teams with tactical marketing initiatives to attract, engage, and retain customers.
  • Build and maintain relationships with key suppliers, including creative agencies, print and stock management, PR, media, merchandise, graphic designers, and audio-visual services, ensuring alignment with KPIs.
  • Identify opportunities to enhance the customer experience across the customer journey, driving business growth and loyalty.
  • Develop, manage, and maintain marketing assets, including creative materials and brand guidelines.
  • Manage the national media program and organic social channels, ensuring consistent brand messaging and engagement.
  • Oversee the national charity partnership program, fostering strategic partnerships and community engagement.
  • Design and execute multi-channel, integrated marketing campaigns, collaborating with the marketing team to deliver across channels for all customer groups.
  • Lead a team of 4, including a Social Media Manager, Marketing Assistant, and Executives, providing guidance, support, and development opportunities.

About the Company:

Our client is a fun, collaborative, and innovative company with a strong focus on business growth and brand development. If you have experience in B2C, retail, or leisure marketing and have managed a marketing team, we encourage you to apply for this exciting opportunity.



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