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Marketing Brand Strategist

2 months ago

Watford, Hertfordshire, United Kingdom Allwyn UK Full time

Join us in revolutionizing the experience of the National Lottery and contribute to impactful change for the community.

About Us:

We are Allwyn UK, a proud member of the Allwyn Entertainment Group – a leading international lottery operator with a strong presence in multiple countries. We have been entrusted with the responsibility to operate the National Lottery, embarking on a transformative journey.

Our commitment to innovation is evident through our advanced technologies and robust player protection measures. We aim to foster an inclusive workplace where every individual can thrive and contribute to meaningful causes.

Allwyn is dedicated to diversity and inclusion, ensuring that our hiring practices are fair and equitable. We welcome applications from all individuals, regardless of their background or personal circumstances.

Our mission extends beyond financial contributions to good causes; we are focused on embedding our purpose and values in every aspect of our operations. Join us as we undertake a significant transformation to enhance the National Lottery's impact.

Role Purpose:

We are seeking a dynamic Brand Manager to join our team, responsible for executing innovative marketing strategies that align with our objectives. You will collaborate with a Senior Brand Manager and fellow Brand Managers to achieve our goals while maintaining the integrity of our brand.

Key Responsibilities:
  • Act as a brand ambassador, inspiring and educating internal stakeholders about our brand's values.
  • Assist in crafting and implementing engaging brand strategies to enhance performance.
  • Collaborate with cross-functional teams and external partners to bring our brand's vision to life.
  • Oversee the execution of integrated marketing campaigns, ensuring alignment with our strategic goals.
  • Achieve defined sales and brand performance targets in collaboration with product and commercial teams.
  • Maintain a deep understanding of brand performance metrics and communicate insights effectively.
  • Evaluate marketing effectiveness and adapt strategies based on insights and market trends.
  • Monitor competitive activity and adjust plans to remain agile in a dynamic environment.
  • Ensure compliance with relevant advertising standards and regulations.
  • Contribute to our social value mission through all marketing initiatives.
  • This role offers flexibility with a combination of remote and office-based work.
Success Factors:

To excel in this position:

  • You should possess substantial experience in campaign development and execution.
  • A passion for results and a proactive approach are essential.
  • Strong teamwork and communication skills are crucial for influencing stakeholders.
  • You should be adept at engaging diverse audiences, from customers to internal teams.
Key Skills and Experience:
  • Proven experience in managing large-scale campaigns across various channels.
  • Expertise in the creative development process and campaign execution.
  • Exceptional communication abilities.
  • Understanding of consumer behavior in a digital landscape.
  • Ability to analyze data and insights to inform brand strategies.
  • Experience in presenting brand plans to senior stakeholders.
  • Demonstrated leadership skills and the ability to foster a high-performance culture.
  • Experience in regulated industries is advantageous.
  • Knowledge of brand evaluation and metrics to assess campaign impact.
Our commitment is to create an inclusive environment where everyone can contribute their best for the benefit of society.

Allwyn is an Equal Opportunity Employer, dedicated to diversity and inclusion in the workplace.

Benefits:

  • 34 days of paid leave, including bank holidays.
  • Life insurance and wellness allowances.
  • Pension contributions.
  • Comprehensive health coverage.