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Brand Marketing Director

2 months ago

Watford, Hertfordshire, United Kingdom DESIGNER PARFUMS Full time
Job Title: Brand Marketing Director

At Designer Parfums, we are seeking a highly skilled Brand Marketing Director to champion and drive the image and profitability of our brands in the UK market.

Job Purpose:

To plan, budget, and implement marketing activities that align with global and local objectives, under the supervision of the UK Marketing Manager.

Key Responsibilities:

  1. Develop and execute the UK marketing calendar, ensuring alignment with agreed budgets and guidelines from License/Global brand.
  2. Collaborate with the Trade Marketing team to maximize brand potential in all retailers and develop specific plans where necessary.
  3. Build and maintain relationships with License/Global brand teams, providing regular updates and insights.
  4. Work closely with the creative team to develop relevant artwork briefs and ensure brand approvals.
  5. Monitor and optimize A&P spend to maximize brand profitability and effectiveness.
  6. Define media strategies, brief agencies, and oversee implementation.
  7. Manage UK stock requirements for marketing initiatives, working closely with the demand planning team.
  8. Present marketing programs and provide sales and trade marketing teams with necessary tools to sell to retailers.
  9. Liaise with License/Global brand teams and other company functions to perform duties.
  10. Stay up-to-date on retail and consumer trends, market activity, and brand performance.

Requirements:

  1. Strong understanding of marketing principles, budgets, stock management, and strategic promotional activities.
  2. Ability to balance Sales and Marketing needs, while being aware of the UK market and License/Global brand objectives.
  3. Highly organized, flexible, and able to multitask.
  4. Creative thinker with a passion for marketing and brand development.