Brand Marketing Specialist
4 weeks ago
About the Role:
We are seeking a skilled Brand Manager to join our dynamic marketing team at Reed Specialist Recruitment. As a Brand Manager, you will be responsible for developing and executing brand strategies to increase brand awareness, market share, and profitability for our company's products.
Key Responsibilities:
- Developing and implementing long-term brand strategies that align with company goals.
- Ensuring that packaging aligns with consumer trends and stands out.
- Collaborating with the digital marketing, social media, and PR teams to ensure cohesive messaging.
- Managing all aspects of brand communication, innovation, and customer experience across various channels while ensuring alignment with business objectives and market trends.
- Working closely with the R&D and product development teams to oversee the launch of new products, ensuring alignment with brand values.
- Creating go-to-market plans for new product launches, including positioning, pricing, and promotional strategies.
- Providing regular performance updates to senior leadership, offering insights and recommendations based on data.
Requirements:
- Previous B2C marketing experience within Brand marketing, digital marketing, product, and eCommerce.
- Experience using marketing software including CRM, Google Analytics, and social media platforms.
What We Offer:
- A salary paying circa £50K DOE.
- Hybrid working (2 days WFH non-negotiable).
- Excellent benefits.
How to Apply:
If you are interested in this fantastic opportunity, please click on the link to apply or get in touch with Bianca Halliburton at Reed Marketing & Creative in Reading.
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