International Media Relations Manager

3 weeks ago

Livingston, West Lothian, United Kingdom Valneva Full time

Company Overview

Valneva is a specialized vaccine organization dedicated to the development, production, and commercialization of preventive vaccines targeting infectious diseases that fulfill significant medical needs.

We have successfully utilized our expertise to bring three vaccines to market, including the pioneering chikungunya vaccine, while also advancing a diverse array of vaccine candidates through clinical trials, including those for Lyme disease and Zika.

With a presence in Austria, Canada, France, Sweden, the United Kingdom, and the United States, we are committed to positively influencing global public health.

Our company values diversity and inclusivity, making Valneva an exceptional workplace for individuals from all backgrounds.

Role Overview

The Global Media Manager plays a crucial role in orchestrating earned media relations and social media initiatives in selected markets to bolster the strategic promotion of Valneva's expanding vaccine portfolio. The ideal candidate will excel in managing Valneva's global social media platforms to effectively amplify the corporate narrative.

This position is part of the Global Communications Team and serves as the communication link between marketing and commercial teams, ensuring message alignment and consistency. A high level of credibility and strong interpersonal skills are essential for supporting the execution of both external and internal communication strategies.

Key Responsibilities

  • Lead the planning and execution of impactful public relations and social media campaigns to highlight Valneva's vaccine offerings, focusing on increasing disease awareness and promoting our travel vaccine segment.
  • Enhance Valneva's commercial vaccine portfolio through proactive media outreach and earned public relations opportunities in targeted regions.
  • Oversee and expand Valneva's global social media presence, ensuring brand consistency across all channels through effective content planning and delivery.
  • Facilitate a consistent internal news flow and contribute to internal communication efforts to reinforce product messaging and connect with our mission.
  • Manage agency partnerships to achieve business objectives and ensure a strong return on investment.
  • Assist Global Marketing Communications and Country brand teams with annual planning and execution of earned and owned media campaigns.
  • Anticipate and prepare for product-related challenges to enable swift and appropriate responses internally and externally.

Qualifications

  • In-depth knowledge of the global regulatory landscape, including risks, challenges, and opportunities within the healthcare sector, particularly in the US, Canada, UK, and Europe.
  • Strong business acumen and comprehension of the commercial environment.
  • Proficient project management skills.
  • Experience in executing campaigns across traditional and digital channels, integrating earned, owned, and paid strategies.
  • Demonstrated success in developing, implementing, and measuring public relations and social media strategies that align with commercial goals.
  • Ability to cultivate and maintain strong relationships with key stakeholders across various functions and cultures.
  • Experience collaborating with external agencies and managing those relationships effectively.

Essential Skills

  • Significant experience in pharmaceuticals (preferably vaccines) or healthcare communications, with a focus on product communications in vaccines/infectious diseases.
  • Extensive background in healthcare product communications, particularly with marketed products.
  • Preferably strong experience in key markets such as North America, Europe, and the UK.
  • A solid understanding of owned and earned media execution, along with experience in media relations.
  • Exceptional written and verbal communication skills, with the ability to create engaging content, including narratives, presentations, speeches, and video scripts for senior leadership.
  • A high level of credibility and strong interpersonal skills to influence senior stakeholders effectively.
  • Enjoyment of working in an international organization, with the ability to prioritize tasks in a dynamic environment while maintaining high personal accountability.
  • Understanding of the highly regulated nature of the healthcare industry, including relevant regulations and codes of conduct governing communications.

Benefits

  • Stock Options
  • Employee Assistance Programme
  • Gym membership or fitness allowance
  • LinkedIn Learning
  • Additional benefits included

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