National Sales Director

5 days ago


Hemel Hempstead, Hertfordshire, United Kingdom Butlin's Full time
About The Role

We are seeking a highly motivated and experienced National Sales Manager to join our team at Butlin's. As a key member of our sales team, you will be responsible for driving sales growth across our three Resorts and leading the sales strategy for conferences, meetings, and events.

Your key responsibilities will include:

  • Developing and implementing a national sales strategy to increase revenue for conference and event services across the three resorts.
  • Identifying new business opportunities and markets while maintaining a pipeline of potential clients.
  • Working closely with the marketing team to create campaigns that attract event organisers and corporate clients.
  • Building and maintaining strong relationships with corporate clients, event planners, agencies, and other key stakeholders.
  • Hosting presentations and meetings with prospective clients to showcase the company's full proposition.
  • Working closely with the Yield team to negotiate contracts and pricing agreements with clients, ensuring profitability while delivering value.
  • Collaborating with operational teams to ensure the seamless execution of sold events.
  • Working with finance and legal teams to manage contracts, invoicing, and other administrative tasks.
  • Monitoring and analysing sales performance data, adjusting strategies as necessary to meet revenue goals.
  • Preparing regular reports on sales activity, client feedback, and market trends to share with the wider team.
About You

We are looking for a National Sales Manager with previous experience of working within the events, hospitality, or similar industry. You should enjoy a fast-paced environment and have a strong background of meeting and exceeding sales targets, whilst also being able to keep up to date with industry trends, competitor activities and emerging activities within the conference and events industry.

You should be able to demonstrate excellent negotiation, communication & presentation skills. This role requires regular travel, including to our Hemel Head Office, hosting Resort tours, visiting agency partners, attending industry events, and visiting clients both nationally and locally.

What We Offer

At Butlin's, we're all about fun, excitement, and adventure by the bucketload. We're a company that values our team members and provides a supportive and inclusive work environment. If you're looking for a challenging and rewarding role where you can make a real difference, we'd love to hear from you.



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