YouTube Channel Manager

3 days ago

London, Greater London, United Kingdom Hasbro Full time
Job Title: YouTube Channel Manager

Hasbro is a leading global play and entertainment company that creates immersive brand experiences for fans of all ages. We are seeking a highly skilled YouTube Channel Manager to lead the development and execution of a comprehensive YouTube strategy, focusing on long-term channel growth, audience engagement, and brand alignment.

Key Responsibilities:
  • Content Programming and Optimization: Develop and implement a content programming strategy that closely aligns with brand and audience needs, ensuring high-quality video content and artwork align with brand strategies to achieve key performance indicators (KPIs).
  • Optimization and SEO: Oversee the optimization of titles, descriptions, metadata, tags, and thumbnails to maximize click-through rates, search engine optimization (SEO), and overall channel visibility.
  • Advanced Tool Utilization: Leverage advanced YouTube tools and emerging platform features to drive innovation and channel growth.
  • Data-Driven Decision Making: Utilize YouTube Analytics, Dashboards, and third-party tools to monitor, analyze, and improve content performance, making data-driven decisions to adapt to market changes quickly.
  • Cross-Functional Collaboration: Work closely with cross-functional teams, including Production, Marketing, Product Development, and Brand Management, to align YouTube strategies with broader business objectives.
  • Stakeholder Communication: Present detailed and contextualized reports on channel performance, growth strategies, and key insights to stakeholders, ensuring transparency and alignment on objectives.
  • Competitive Strategy: Continuously monitor and analyze competitor channels and other market trends, using insights to refine Hasbro's channel management and creative strategies, ensuring we maintain a competitive edge.
Requirements:
  • 5+ Years of Proven Experience: Extensive experience managing large-scale YouTube channels, with a strong understanding of YouTube's platform, algorithms, and best practices and a demonstrated ability to grow and maintain successful brand channels.
  • Advanced Technical Skills: Proficient in Adobe Photoshop, Adobe Premiere Pro, and other relevant tools; deep understanding of all YouTube features, including advanced analytics and Tubular Labs.
  • Strategic and Analytical Thinker: Strong analytical skills with a strategic mindset, capable of interpreting complex data sets and translating them into simple actionable growth strategies.
  • Creative and Innovative Mindset: A willingness to learn and adapt to new ideas and approaches.
  • Communication: Exceptional communication skills, with the ability to influence and collaborate with team members, stakeholders, and cross-functional teams.
  • Proactive and Adaptable: Highly proactive, with the ability to balance multiple priorities, lead under pressure, and adapt quickly to changes in the digital landscape.
Our Values:
  • Be legendary: practice excellence, improve on our legacy, create awesomeness.
  • Build a well-rounded crew: inclusivity and diversity in both our teams and games.
  • Delve into dungeons: embrace challenges with openness and creativity.
  • Don't split the party: agree or disagree but commit. Collaborate and have respect for each other.
  • It takes a multiverse: we are driven by the lifelong satisfaction of our fans.

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