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Sales Director

2 months ago


Reading, Reading, United Kingdom Novo Executive Search Full time
About the Role

The company is a leading supplier of engineered machines, parts, and accessories to service engineering companies and end-users. With a strong brand and a commitment to growth, the business is seeking a Sales Director to drive expansion and maintain its leadership position in the industry.

Key Responsibilities
  • Develop and deliver a sales and marketing strategy to drive business growth and increase revenue.
  • Identify new business opportunities and market trends, including expansion into new markets and products.
  • Create annual sales and marketing plans, forecasting, budgeting, and reporting to ensure goals are met.
  • Establish and maintain relationships with key clients and stakeholders, negotiating major deals, overseeing pricing strategies, sales forecasting, customer acquisition, and retention.
  • Communicate market intelligence to the marketing team to facilitate development of marketing campaigns to promote products and services and enhance the company's brand and image.
  • Align sales activity with the marketing team to maximize sales and marketing opportunities and ensure consistent messaging throughout all campaign activity.
  • Provide strong leadership and establish credibility as a leader, successfully delivering the sales and marketing strategy, ensuring targets for growth and profitability are met or exceeded.
  • Build, lead, and inspire a high-performing team, ensuring effective recruitment, training, and development strategies are in place.
  • Devise and implement demanding targets for both sales and customer service teams to improve market share, profit margin, and customer satisfaction measures, without compromising quality.
  • Represent the company and build relationships with key stakeholders, suppliers, clients, and industry partners.
Requirements
  • Degree-educated with a strong commercial background in a B2B sales and distribution business.
  • 5-10 years of sales and marketing leadership experience within a comparably sized sales and distribution business.
  • Strong commercial leader with P&L experience, with a demonstrable track record of growing and developing businesses.
  • Experience of identifying, negotiating, and securing high-value contracts.
  • A charismatic leader who clearly demonstrates an ability to empower and motivate a team.
  • Exceptional skills in communication, motivation, and interpersonal relations, and able to convey a message that is understandable and relevant, linking business issues, financial results, and strategy.