Paid Social Executive

1 week ago


Leicester, United Kingdom Dunelm Full time

**Overview**:
Home. There’s no place like it. And there’s no feeling like helping people create the joy of feeling truly at home.

At Dunelm, that’s what we do.

We’re the UK's number one choice for homewares because we make home life lovelier for our customers. And the caring and supportive culture we've created makes this a place you'll feel right at home too.
- Join our Digital Marketing team as a Paid Social Executive will be responsible for planning, optimising and taking ownership of a variety of Paid Social advertising campaigns to maximise the return on investment, drive forward innovative ideas and execute first in class marketing campaigns. In particular, the Paid Social Executive will be a key person in the relationship between Performance Social and Brand Social.

Attention to detail, highly analytical mindset and competency in handling data and Excel are essential skills within the role. A general passion for all things digital is essential, as well as always having the thrive to learn more through a curious mindset. Responsibilities will include taking ownership of a variety of existing campaigns, developing areas for optimisation, actively implementing & owning testing plans and ensuring communication with both internal and external stakeholders.

This role will report to the Paid Social Manager and support the broader Paid Social Team to help achieve key company, department & category KPIs.

**What you'll be doing**:

- Plan and execute joined up campaigns with our Brand and Performance Marketing teams.
- Work in a highly collaborative manner - attending campaign planning and results meetings, reporting back on campaign results and next steps.
- Work with the creative team to brief in copy, image and video creative depending on campaign needs. Provide recommendations to improve creative.
- Test and learn new ideas: covering creative, campaign structures, audiences
- Take ownership of creating, maintaining and optimising Paid social campaigns - working to category specific ROAS and ROI targets.
- Day-to-day management of ad campaigns on social media platforms, such as Facebook, Instagram, Pinterest and more.
- Administrative duties such as updating and maintaining the daily spend tracker, weekly optimisation logs
- Track and analyse campaign performance using in platform reports and data analytics tools such as Google Analytics.
- Report on campaign results to stakeholders.
- Actively seek out new testing opportunities and work with the team to push them through to execution.

**What we'll look for in you**:
Essential Skills & Behaviours we’re looking for:

- Experience in Paid Social platforms - Meta, Pinterest, Tik Tok etc
- High level of attention to detail. Highly organised and process driven.
- Strong communication skills - to internal and external stakeholders - verbal and nonverbal.
- Project Management skills that allow you to work with multiple stakeholders and projects at once.
- Able to work quickly and accurately under pressure.
- Works proactively - strives for activity to be best in class and flags potential additional value to management.
- Connecting - strives to make positive relationships across the business and industry to drive mutual benefit
- Strong competency of numerical and Excel skills
- Highly analytical - is detail driven and enjoys problem solving.

Desirable Experience you will have:

- A strong understanding of Paid Social & Digital Marketing
- Proven track record of organisation, task management and hitting deadlines
- Understanding of the importance of creative to the success of Paid Social campaigns.
- Experienced working with large data sets and generating actionable insights
- Present ideas to senior team members clearly and confidently on a consistent basis
- Comfortable working both within a team and individually

Key Relationships:

- Paid Social
- Brand Marketing
- Design team
- Insights & Analytics
- Paid Marketing
- Category Trading
- Web Optimisation
- Digital Marketing
- External Paid Social teams
- Platform Account Managers at Meta, Pinterest and other social media channels



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