Marketing Executive

3 weeks ago

Leicester, United Kingdom Macildowie Recruitment and Retention Full time

**Marketing Executive / Leicester-shire / £35,000 - £40,000 / Hybrid (Predominantly Home Working)**

Are you an established marketing professional who enjoys working with a multitude of clients?

Do you enjoy working independently and managing your own work load?

Macildowie are currently working in conjunction with a dynamic start up business in Leicester, who are seeking a Marketing Executive to join their team on a permanent basis.

**Here's more about the Client for You**:
Our client is seeking a marketing executive to join their existing team, this role will be assist in marketing efforts including working collaboratively on various client accounts and teams.

In this varied role, you will be responsible for the development and execution of sales and marketing strategies. The role will be focused on working with tech start-ups primarily in InsurTech/FinTech and SME space.

Using consumer insight and knowledge of market trends, you will develop and execute the marketing strategies to achieve our business objectives. Your duties will also include creating content to raise brand awareness, leading creatives, driving the online marketingstrategy and taking a leading role in the income generation activities of the team.

This is not an ordinary Marketing Executive role - this role has uncapped development opportunities with the chance to play an integral part in the business, with responsibilities for overall delivery of client work.

**Duties and Responsibilities**:

- Responsible for the overall development and implementation of marketing plans for our clients
- Implement and develop ideas and strategies to drive online traffic, and continuing to improve usability, design, content and conversion with the goal being to deliver growth to our clients
- Develop the social media presence and execution for clients including the planning, design and schedule of a content strategy across LinkedIn, Twitter ad Facebook to maximise audience engagement for our clients
- Working with the Gambit Partners team to deliver on the vision and journey created for their clients
- Work with the Marketing team to create high quality content for a range of online platforms which is optimised and consistent with the brand and tone of voice of our clients
- Manage the day-to-day delivery of projects
- Confidently holding regular development meetings with clients, documenting and tracking actions and steps required to deliver for our clients
- Deliver and manage digital marketing campaigns across multiple channels utilising tools and techniques as appropriate including:

- E-mail marketing
- Paid search
- SEO
- Social Media Marketing
- Content Marketing
- 3+ years of experience working in a marketing role working in-house for a company or at an agency with proven results
- Innovative and creative thinking skills, and the ability to initiate and manage projects
- Someone who is proactive and creative with proven project management skills
- Excellent knowledge of websites, digital channels and lead generation
- Excellent attention to detail
- The ability to work individually and as part of a team
- The ability to work under pressure and to meet agreed deadlines
- An appreciation of all matters in regulatory Compliance within Marketing
- Proven track record managing multi-channel creative campaigns
- Wants to own their own area and have accountability, being the person others come to for updates and how the projects are tracking against agreed deliverables and dates

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