Social Media and Digital PR Executive

2 weeks ago


Leicester, United Kingdom RECRUITMENT GENIUS Full time

Our role is a great opportunity for someone with great social media skills and competent content writing ability, ideally already with some relevant workplace experience, to be integral in promoting the credentials of our sector and generating engagement with key stakeholders for our leading UK Trade Association.
As part of the wider Campaigns and Communications team, you will be:
- Promoting the credentials of our sector and Members products, i.e. concrete, and generating engagement with key stakeholders as part of demonstrating how concrete can be used as part of a net zero and circular economy.
- Generating content and communication assets to promote concrete and masonry as sustainable construction materials of choice, including in the housing market, buildings and infrastructure sectors.
- Delivering marketing and promotional activities, utilising social media platforms and media channels to engage with Members and influence key stakeholders. You will monitor the performance of campaign activity and share data analysis to inform future campaigns.
A Degree that is directly relevant to this work, and you must have demonstrable excellent copywriting, copy editing and written communication skills.
- Have experience with using social media platforms and campaign development and delivery.
- Knowledge in creating content for websites, features, and digital marketing communications.
- As a preference any experience of marketing to a professional, technical audience would be a plus, as would experience in using content management systems (CMS) like Kentico and similar.
- Be proficient in analysis and reporting, including using tools like Google Analytics.
- This is a Full Time and office based role at our Glenfield location. We do offer the opportunity for hybrid working but would prefer the appointee to work from there at least 50% of the time.


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