Pr Executive
15 hours ago
**Overview**
An opportunity for a PR Executive has arisen within an award-winning Irish company operating in the Hair and Beauty Division. This is a remote role.
We specialise in professional skin and hair brands and are looking for an enthusiastic and driven PR Executive to join our team. To be successful in this role you’ll need to have a passion for beauty, an understanding of the industry and be focused and excited about driving brand awareness across consumer print and digital media, professional trade publications, and advocates.
**The Company**
Xpert Professional is the largest privately-owned distributor in the Irish professional haircare industry, employing Ireland's largest sales and technical divisions in the professional haircare industry. Xpert Professional distribute luxury brands such as Moroccan Oil and luxury haircare brand, JOICO as well as the Italian luxury professional haircare brand, ALFAPARF Milano Professional, the number one choice for salon owners in Ireland. Operating from a 20,000-square foot distribution centre, employing over 110 personnel, we have a reputation for delivering the highest quality products, service and education within the industry. The company also distributes ALFAPARF Group’s range of luxury skincare and beauty and electrical brands in Ireland including DIBI Milano, the leading professional skincare brand in the luxury Italian market, which is rapidly growing throughout Europe and worldwide. The company also opened a new state-of-the-art training academy in the heart of Dublin. This new centre of beauty excellence incorporates 16,000 square feet over 4 floors.
**Primary purpose of the role**:
Reporting into the PR Manager, The PR Executive will be responsible for supporting PR duties as identified by the PR Manager and Head of Marketing.
As the PR Executive you will be responsible for:
Work closely with the PR Manager and Brand Managers on new product launches and brand initiatives
Devise and execute a creative story pitching campaign encompassing launches and seasonal activations
Liaise with journalists and advocates, attend meetings to build relationships and run an ongoing programme of professional appointments at our London HQ and partner salons
Secure coverage in line with KPI's
Write media releases and other copy
Prepare monthly coverage reports
Be responsible for ongoing media database management
Order and manage PR Department stock
Organise product send outs for journalists, advocates and industry award winners
Work with and support brand ambassadors
Devise and execute events as required
**Skills**:
An interest in the professional beauty industry (aestheticians and hairdressers)
A solid understanding of the beauty landscape across print, digital and social media
Great relationships with key journalists in print and digital
Robust network of skin and hair influencers and a proven ability to build an influencer network depending on brand’s niche
Self-motivated and proactive
Strong writing ability
Creative with an eye for maximising upcoming trends
Top notch organisation skills
Excellent verbal and written communications
A keen eye for detail
An enthusiastic and positive can-do attitude
Interest in building new-to-market brands
**Core Competencies**:
- Proficient with various tools/software relevant to the role; Microsoft Excel, Word, Powerpoint, CANVA and Mailchimp
- Excellent organisational agility to include strong time management skills and the ability to take action and manage a high volume of workload when required
- Ability to work in a fast paced environment with changing priorities
- Attention to detail with a results focused attitude is important
**Experience**:
- Two years experience in a similar role
- Ability to work under pressure and on your own initiative
- Ability to prioritise
- Excellent time management skills and attention to detail
- Excellent PC literacy and keyboard skills required
- Fluent written and spoken English
- Experience with CANVA
- Strong multi-tasking and administration skills
- Excellent written and verbal communication skills with a keen eye for detail
The role will involve attending events as required therefore, the ability to work beyond stated working hours in contract of employment when required is necessary
**Job Types**: Full-time, Permanent
**Salary**: £35,000.00-£40,000.00 per year
**Benefits**:
- Company events
- Employee discount
- Store discount
- Work from home
Schedule:
- 8 hour shift
- Day shift
- Holidays
- Monday to Friday
**Experience**:
- Public relations: 1 year (required)
Work authorisation:
- United Kingdom (required)
Work Location: Remote
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