Marketing Executive
14 hours ago
**Job Description**Job Title**:Marketing Executive
**Reports to**:Senior Marketing Executive
**Location**:Home-based but with days in the Taunton (South West) office
**Purpose**:The Marketing Executive is responsible for promoting the successful marketing of Optimus Education Limited’s products and services as well as supporting with marketing strategy across the whole business.
**Main Duties and Responsibilities**:
The Marketing Executive is responsible for promoting the successful marketing of Optimus Education Limited’s products and services as well as supporting with marketing strategy across the whole business.
This should be achieved by optimising each marketing channel and by managing a busy workload to ensure each element of the marketing mix per event is delivered on time, and that bookings and revenue targets are met.
**Marketing Strategy and Planning (Conferences)**
- Support with the marketing plan for the full schedule of Optimus Education Limited conferences, approx. 20 per year, including national annual events, regional member and non-member events and ad-hoc exhibitions
- Contact schools via marketing platforms to get them to purchase and attend the conferences.
- Assist with the development of strategic partnerships as well as contras.
- Assist with the development of all marketing literature for conferences including doc packs, brochures, and on-site resources.
- Generate leads for the exhibition/SPEX sales team with employers
- Use CommuniGator to plan, set up and implement successful marketing campaigns.
- Utilise CRM effectively to segment data and ensure the correct audiences are being targeted for our marketing campaigns.
- Support the senior marketing executives where appropriate.
- Input into and adapt the sales and marketing plans to reflect the needs of the conferences.
- Achieve marketing targets and outcomes on time and to budget.
- Occasionally undertake a marketing role on-site at conferences across the country where needed.
- Use product and sector knowledge to appeal to your target groups
- Ensure the marketing budgets per conference are on track and flag to the marketing team manager if there is an overspend.
- Flag to the senior management team if the 22-week minimum lead-time is not being met.
- Work closely with the conference producers to ensure marketing campaigns are delivered on time, ensuring lead times are not impacted.
**Data and Reporting**
- Ensure ROIs are maintained, and targets are met across the conferences product line.
- Ensure accurate ROI reporting across all activities.
- Detail-oriented data mining to effectively target job titles/organisations.
- Effective segmentation and use of the CRM database
- Use reporting to inform the wider team and inform future marketing efforts.
**Campaign Management and Optimisation**
- Support with new marketing initiatives and campaigns. This includes web, PR, social media, and e-campaign strategies.
- Produce content-rich marketing copy to support a content-marketing strategy.
**Stakeholder Management and Team Working**
- Work effectively with the wider team to e.g., optimise the lead-gen processes for the sales team to ensure optimisation of the telesales channel.
- Attend external meetings where needed to enhance stakeholder relationships.
- Support the wider marketing team where necessary.
**Key KPIs**
- Monthly, Quarterly and Yearly targets. Effectively support with all marketing campaigns to contribute towards our yearly targets being achieved.
- Track all marketing campaigns to measure ROI - I.e. open rates, click rates etc, measuring these against industry best practice standards.
**Other**: **To undertake any further training as identified in the Shaw Trust review procedures.**
- Ensure that safe working practices are followed in respect of COSHH and other Risk Assessment control measures.
- Employees must comply with the provisions of ‘The Health and Safety at Work Act 1974’ and must take reasonable care for the health and safety of themselves and of other persons who may be affected by their acts of omissions whilst at work. Employees are also required to co-operate with their employer to enable them to perform or comply with any statutory provisions. The Trust’s efforts to promote a safe and healthy working environment can only succeed with the full co-operation of its employees.
- To understand, comply with and promote Shaw Trust’s safeguarding policy and procedures. It is the responsibility of all employees to make the working environment safe and secure for all. Everyone must adhere to the 5 Rs in relation to possible abuse: Recognition, Response, Reporting, Recording and Referral. The Trust can only ensure its dedication to the protection of vulnerable people with the full cooperation of its employees.
- The Trust has a Diversity and Inclusion Policy and it is the responsibility of all staff to comply with this. The key responsibilities for staff under this Policy are set out in th
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