Sfg20 Events Marketing Executive
6 months ago
**The Company**:
SFG20 provides web-based software to make building maintenance schedules available to service engineers in the field as well as to property managers and building owners. Over 900 organisations subscribe to SFG20, including the NHS, universities, sports stadia, councils, retailers, utilities and manufacturers. SFG20 is headquartered in Penrith, Cumbria and has an office in central London.
SFG20 has a dominant market position in building maintenance instructions, maintenance scheduling and costing. SFG20 has ambitious plans to continue to grow revenue by 40% per annum over the next three years. The property and construction markets in the UK and around the world are changing. Data regarding assets is now starting to move through the Design, Build and Operate phases of a building. The Smart Building initiative is revolutionising energy consumption and maintenance. SFG20 plans to be at the heart of this new world, and the Marketing Executive role is central to achieving that objective.
**Role Overview**:
As part of the marketing team, you will be instrumental in delivering the events and webinars elements of the SFG20 marketing plan and measurement of activity. We are seeking a dynamic Marketing Executive who will take ownership of planning, promoting, and executing trade show events as well as a series of webinars.
This role will be a critical part of our marketing team, focused on elevating our brand presence and customer engagement through well-organised trade show events and educational webinars. Reporting directly to the Marketing Manager, this role requires strong planning skills, attention to detail, and a customer-centric mindset.
Key Activities
**Trade Show Management**
- Plan, coordinate, and execute participation in trade shows, ensuring alignment with business objectives.
- Collaborate with the sales team to create compelling booth presentations, product demonstrations, and marketing collateral.
- Measure and report on trade show ROI and utilise data to inform future event participation.
**Webinar Planning and Execution**
- Develop a calendar of webinars, identifying topics that resonate with our target audience.
- Analyse performance metrics to continuously improve engagement and reach.
**Customer Engagement**
- Build and maintain relationships with clients and prospects, ensuring a smooth transition to sales teams for lead conversion.
- Utilise CRM software to keep track of interactions and client history.
**General Marketing Duties**
- Collaborate with other departments to align event and webinar strategies with overall company goals.
- Keep abreast of industry trends and competitors to inform marketing strategies.
**Skills Profile**:
**Qualifications (desirable)**:
- Bachelor's degree in marketing, business, or related field.
**Experience (essential)**:
- Proven experience in marketing, ideally in a SaaS environment or the built environment
- Proven track record of planning and executing events and webinars.
**Experience (desirable)**:
- B2B marketing
- Cloud-based software / the built environment sector / building compliance would be advantageous.
**Skills**:
- Confident with data selection, analysis, drawing conclusions, and able to present findings and recommendations in a logical fashion
- Good organisation skills and attention to detail
- Proficient at time management, self-organisation and rapid delivery of tasks to a high standard
**Behavioural Profile**:
- Ambitious, wants to make their mark
- Proactive, spots opportunities and makes recommendations
- Willing to get stuck in with tasks, learn quickly and produce work of high quality
- Able to juggle multiple priorities
- Be customer-focused when carrying out their work
- Can work under their own initiative. Always does what they say they will
- A team player
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