Commercial Audience Data Executive

2 weeks ago


London, United Kingdom dmg::media Full time

**Commercial Audience Data Executive**

Location: Mail Metro Media Headquarters - London
Position: Permanent

**Job Introduction**

Mail Metro Media is the home of some of the UK's most popular media brands, including MailOnline, Daily Mail and Metro. As a news organisation we are committed to breaking news as it happens and distributing this content around the globe in real-time.

We are committed to producing engaging and insightful commentary for our dedicated readers and inspiring thought-provoking discussion across all of our media channels.

About Mail Metro Media

Mail Metro Media is the unified advertising division of dmg media, representing some of Britain's most popular media brands; Daily Mail, The Mail on Sunday, MailOnline, Metro and Metro.co.uk and now the i and inews.co.uk

Reaching 1 in 5 UK adults every single day and over 70% of the population every month across all of our titles, we have the largest printed scale and most engaged websites in the UK.

Our brands communicate to unique audiences from 16 to 75+ - offering an unrivalled marketplace for brands to advertise.

The Mail Metro team provides one single point of contact across print, digital and more, allowing agencies and advertisers easy access to the millions of consumers who engage with us daily. Each department is equipped to support seamless cross-platform delivery across all brands.

Purpose of the role
- Provide expertise and knowledge of MMM's commercial audience data offering from pitch to post campaign analysis
- Provide commercial audience data targeting strategies for reactive brief response to supports successful sales pitches
- Optimise campaign with commercial audience data targeting to key campaign metrics to improve digital performance
- Create post campaign reports to provide clients with insights into their performance, audience and the best commercial audience data

**Main Responsibilities**
- Creating & providing data strategy decks for agency sales reps
- Expanding use of first party data across the MMM network
- Providing optimisations on digital campaigns with commercial audience data targeting to improve performance metrics
- Providing post campaign reporting across audience and commercial audience data on digital campaigns
- Providing case studies and learnings on campaigns with commercial audience data

**Person Specification**
- Knowledge of digital advertising
- Knowledge of Google Ad Manager
- Knowledge of industry standard measurement tools (PAMCo, Ipsos Iris, Similarweb, TGI)
- Knowledge of data visualisation tools (PowerBI)

Key Skills
- Problem solving
- Strong excel skills
- Logic
- Industry standard tools: TGI / PAMCo / Mintel / IPSOS Iris
- Ad serving tools
- Enthusiasm & keen to learn

**Package Description**

In return for their energy and ideas we ensure our people are well rewarded. Our benefits package increases the longer you've been with us. Here's what to expect:

- 25 days' holiday (increasing by 1 per year up to a total of 30)
- Upon joining you will be automatically enrolled onto the Pension Plan at the minimum level of 5% employee contribution, 3% Company contribution.
- Life cover under the Pension Plan of up to 3x your basic salary.
- DMGT Discounts (for discounts on online shopping, vouchers and reloadable cards)
- Subsidised canteen
- Onsite gym (Northcliffe House only)
- Onsite nurse and GP clinics (Northcliffe House only)
- Our Employee Assistance Programme
- Discounted dining cards

Plus many other benefits.

Why work for Mail Metro Media?
- Be part of the biggest media organisation in UK
- Work in a fast paced, vibrant environment where the core values of entrepreneurialism, purpose and excellence resonate in our daily activities
- Work with a range of creative partners and suppliers
- Gain an unrivalled opportunity to shape the business and put your own stamp on it
- Delight our readers with exciting content, and impressive retail and travel experiences
- Join a distinct culture with a strong sense of family heritage behind it

**Our Commitment



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