Research Executive

3 weeks ago

London, United Kingdom ITV Full time

This role entails

Providing internal and external stakeholders with intelligent, creative and inspirational consumer research and insight, to inform decision-making. You will provide strong sales arguments to support the day to day needs of the ITV Commercial Team, and briefcommission and manage consumer insight, ad hoc advertising effectiveness and sponsorship projects.

Working alongside the Commercial teams to demonstrate the effectiveness of advertising on ITV’s portfolio of TV channels and digital platforms, by providing insight on consumer lifestyles, and wider trends, with particular focus managing the ITV Village,ITV’s very own community of viewers.

Key responsibilities:

- To be the commercial lead on the ITV Village initiative
- Work with the ITV Audiences senior team on defining and delivering the ITV Village communication strategy e.g. marketing materials, events, PR
- Ensure that the ITV Village is fit for purpose by managing our relationship with STRAT7 ResearchBods and constantly looking to improve the community for the commercial team e.g. recruitment, sample structure, user experience, new research techniques
- Coordinate the use of ITV Village for commercial
- Explore any additional value ITV can derive from the ITV Village for the commercial team at ITV
- Develop a framework for showcasing the value of the ITV Village to internal and external stakeholders e.g. case studies, awards, conferences
- Work with the Head of Audiences in showcasing the insight delivered by the team via agency days, client events and industry events
- Working with the commercial teams in a flexible 'consultancy’ capacity, to input consumer insight into short-term and long-term projects
- Contribute towards the core projects of immediate team and the wider ITV Audiences team e.g. channel, programme and genre-based studies
- To help with the development of the junior members of the team
- To lead on social media analytics and insight

To be considered for this opportunity you will need to demonstrate the following skills:
Minimum role criteria:

- A working knowledge of media research techniques and tools which can include BARB, MEDIAOCEAN, TGI, Techedge, IPA Touchpoints and/or YouGov
- Intuitive understanding of research solutions with a creative approach to problem solving
- Ability to produce high quality written materials and deliver strong written and verbal presentations
- Good commercial research skills

Further criteria is as follows:

- Knowledge of social media measurement tools would be beneficial
- Evidence of contributing towards projects that have made a tangible difference to a business
- The ability to build and develop excellent working relationships with internal and external stakeholders
- Proactive and self-motivated and able to think on your feet
- Must be innovative, dynamic, flexible and collaborative with interpersonal and influencing skills and a high degree of integrity
- Ability to prioritise workload and work to tight deadlines
- A real interest and understanding of consumers and viewers
- Awareness of the competitive frame in which ITV operates

We want to be the most flexible employer in Media. We offer Smart working and we will support you and provide you the right environment and work/ life balance

We reach millions of people everyday, that’s why having diverse talents and being an organisation where colleagues feel included is crucial to us. We have various networks who celebrate and support our colleagues. We try to embed an inclusive mindset ineverything we do.

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