Audience Development Executive

2 weeks ago

London, Greater London, United Kingdom Clarion Events Inc. Full time

At Clarion, our people are at the absolute heart of what we do. We're proud that our core values of PASSION , CARE , IMAGINATION , and TRUST define the way we carry out our work across all of our exhibitions and conferences.

If you share our values and want to be a part of a successful, dynamic, and creative global business then we want to hear from you.

The Opportunity:

Clarion Gaming Digital, the business behind industry leading brands such as iGaming Business, ICE365 and iGB Affiliate, is looking to diversify its product mix by bringing in new digital products and services.

As part of the growth strategy, we are building an in-house agency team which would fuel commercial growth through including B2B marketing services, subscription, and memberships. Our leading position in B2B events space gave unprecedented access to substantial industry data and we have recently invested in Dataverse technology to help us better leverage it.

Key Responsibilities:

  • Support the commercial teams: memberships, subscriptions, sales with all audience related reports, queries, and ad hoc requests.
  • Champion audience and customer expertise and proactively seek better ways to collect and structure audience, customer, and market insights.
  • Work with the Marketing Operations team to ensure that the regular reporting produced covers and anticipates current and future needs of commercial teams.
  • Leverage the reporting to modify and translate the data for specific needs, as required e.g. for sales pitches, campaign reports, case studies.
  • Championing customer insight across Clarion gaming digital, becoming the "go-to" person for commercially relevant audience and customer information.
  • Keep the team up-to-date on their progress against audience related KPIs. Enabling them to operate effectively, measure performance and plan new business with the audience and customer insight in mind.

Knowledge, Skills & Behaviours:

  • Digital advertising background, preferably agency or a digital media owner working in a client service environment, supporting internal stakeholders as well as external clients.
  • Analytical and data-focused: being able to decipher data and see trends and stories beyond numbers.
  • Experience in working with sales and marketing team on client projects, developing relevant audience insights for pitches, preparing performance and audience reports.
  • Comfortable working with different data sources and formats, from excel worksheets to Microsoft enterprise solutions, e.g. PowerBI.
  • Proven experience of working with data and audience measurement platforms for web and social performance such as Google Analytics, Google Performance Max, Meta Business Manager, Linked In, Analytics.
  • Excellent data presentation, interpretation, and storytelling skills. Proven experience of creating presentations for clients which help the business tell a customer story and connect objectives to solutions.
  • Start-up "can-do" mentality: self-driven, enthusiastic, motivated by building something new.
  • Resourcefulness and resilience: desire to solve problems, overcome obstacle and make things work to reach the goals.

About Clarion Events

Clarion Events is one of the world's leading event organisers, producing and delivering innovative and market-leading events since

Clarion Events embrace diversity and equal opportunities in all that we do. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. The more inclusive we are, the better our work will be.

Clarion is private equity backed and owned by Blackstone. Blackstone is one of the world's leading global investment funds, investing capital for the long term in order to build successful, resilient businesses. ()

Our purpose is to deliver exceptional customer outcomes and experiences, by making every connection count.

Our vision is we want every one of our products to be a market leader in customer satisfaction and delight.

  • 25 days' holiday plus bank holidays
  • End of year wellbeing shutdown (closed for the last week of the year)
  • Celebration day off (e.g. birthday, Diwali, Eid, etc)
  • Summer Hours in August (3pm finish on Fridays)
  • Helping Our World (HOW) Days – one paid day per quarter to carry out charity work
  • Pension Scheme
  • Private Medical Insurance
  • Health Cash Plan
  • Wellbeing Library (MYNDUP)
  • Mentoring Programme
  • Subsidised Café
  • Season Ticket Loan
  • Cycle to Work Schemes
  • Free on-site gym and shower facilities
  • Free eyesight tests
  • Free flu vaccination – offered on site once a year for all employees
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