Optimisation & Insights Lead

4 weeks ago


Luton, United Kingdom TUI Full time

The Optimisation & Insights Lead is responsible for supporting TUI UK & I's Digital Optimisation programme, which delivers over 300 experiments and drives millions of pounds in incremental margin benefit per year.

The Optimisation & Insights Lead and a high performing Optimisation programme is integral to the success of our business, as 65% of total sales now come through our websites, which equates to over £2bn in revenue and the plan is to grow this to over 70% in the 5 Year Plan. The Optimisation & Insights Lead will play a key role in driving this digital growth across all online channels and devices, as well as other emerging technologies, ensuring the delivery of the broader Digital and TUI UK & I strategic goals.

ABOUT THE JOB

As Optimisation & Insights Lead you will be taking an active role in managing and accelerating the Digital Optimisation programme across the TUI UK & Ireland, Marella Cruise & First Choice websites.

This is very much a hands-on role where you will have the opportunity to own the experimentation process end-to-end, from hypothesis generation, through prioritisation and build, to analysis. Therefore, it is important that you are a self-starter and confident communicator, able to manage multiple priorities to achieve deadlines and influence at all levels. In addition, you are a creative thinker and change agent with an analytical mind, who has the ability to bring new ideas to the team and interpret data to recommend actionable change.

Collaborative working is key to success in this role and you will get the chance to work closely with the other members of the Digital Optimisation scrum team, as well as stakeholders from across the business, including Product Owners, Digital Operations, Merchandising, Marketing and Commercial functions.

With the support of these stakeholders, you will build and refine a prioritised backlog of actionable experiments, ensuring all details have been gathered, such as wireframes, designs and success metrics. Once ready, you will work alongside the Optimisation developers and testers to ensure all experiments are built to specification and robust. When live you will work with analytics to monitor results, activate/deactivate experiments accordingly and ensure the timely delivery of accurate, actionable insights. If further development is required to implement a winning experience as a long term solution, then you will work with the Product Owners to ensure requirements are clearly articulated and changes are added to the team’s backlogs.

You will get to work in an exciting, fast paced agile environment, playing an active role in running sprints and agile ceremonies for the scrum team, including sprint planning, backlog refinement and retrospectives.

As a CRO evangelist, a crucial part of this role is to champion and help grow the culture of experimentation at TUI. You will achieve this through delivering regular presentations and updates, ensuring data democratisation by maintaining a digital archive of test results, running ideation sessions and engaging the wider business through frequent gamification.

ABOUT YOU

Experience working in a digital environment
In depth knowledge, experience and passion for A/B testing
Experience working with hands on with CRO tools, such as Adobe Target (preferable), Optimizely or Qubit
Experience building reports and analysing data in analytics tools, such as Adobe Analytics (preferable) or GA
Experience of agile methodology
Well-developed communication and stakeholder management skills
Analytical and highly numerate
Creative thinker who is customer obsessed
People management skills

ABOUT OUR OFFER

Fantastic holiday benefits including discounts, special offers and the ability to purchase additional ‘TUI time off’
Health and Wellbeing support in five key areas - Financial, Health, Social, Community and Career
Discretionary Bonus Scheme
Private Medical Insurance, single cover with option to add dependants
Permanent Health Insurance
Pension scheme and life assurance

We want to be the best-loved holiday company not only for our customers, but for our colleagues too. That’s why we offer a variety of benefits that go above and beyond a competitive salary, so we can help you to live your best life happily at TUI. Click here to find out more.

We love to see your uniqueness shine through and inspire the future of travel. If you would like to read more about what Diversity & Inclusion means to us simply visit Our DNA

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