Marketing Campaign Optimisation Specialist

4 months ago

Luton, United Kingdom TUI Group Full time

Luton, United Kingdom- Hanover, Germany- Rijswijk, Netherlands- Zaventem, Belgium- Stockholm, Sweden-
- 126200-
- Hybrid-
- Permanent-
- Full Time-
- 37.5Join TUI’s transformation journey towards highly personalised, data-driven marketing. As a Marketing Campaign Optimisation Specialist, you will be responsible for setting up a testing framework and to drive the optimisation of our industry-leading campaigns and journeys that leverage the power of the leading real-time marketing platform - Braze. You will also leverage customer data to drive insights, increase engagement, and enhance consumer experience.
- TUI Group, the world’s leading integrated tourism business, offers 30 million customers an unmatched holiday experience in 180 regions. Your responsibilities include campaign analytics, journey & campaign optimisation design, and production.
- We’re looking for someone with proven experience in similar roles, good technical knowledge of marketing platforms, and excellent communication skills. Fluency in English is required, and knowledge of other languages is desirable.
- This role can be based in either our Luton, Hannover, Rijswijk, Zanentem or Stockholm office.

**ABOUT THE JOB**
- Design testing frameworks, optimise campaign journeys, and work with our Platform team to define data requirements.
- You’ll create insights to support decision-making, using analytical techniques to generate data insights, and ensuring proper methodologies are used.
- You’ll also have hands-on responsibility for the design & build of templates, content blocks, campaigns, and journeys.
- You’ll become an expert in Braze, ensuring all AB test templates render correctly across browsers and devices.

**ABOUT YOU**
- You’ll have a proven experience in similar roles along with technical knowledge of marketing platforms and coding languages (SQL, Python, R, Liquid script, etc.).
- You should have a track record of implementing multichannel marketing communications through industry-leading technology (ideally Braze, Salesforce, Adobe, EMarsys, IBM, etc.).
- We’re looking for someone with a deep understanding of campaign metrics, audience optimisation, and a knack for translating complex data into clear business stories.
- Comfortable working in a large pan-European business
- Fluency in English, with other languages desirable but not essential.
- Strong problem-solving capabilities, excellent communication and organisational skills
- Attention to detail, and a flexible approach to working within a fast-changing environment.

**ABOUT OUR OFFER**
- Fantastic holiday benefits including discounts, special offers and the ability to purchase additional ‘TUI time off’
- Health and Wellbeing support in five key areas - Financial, Health, Social, Community and Career
- Discretionary Bonus Scheme
- Private Medical Insurance, single cover with option to add dependants
- Permanent Health Insurance
- Excellent rates with foreign exchange
- Pension scheme and life assurance
- We want to be the best-loved holiday company not only for our customers, but for our colleagues too. That’s why we offer a variety of benefits that go above and beyond a competitive salary, so we can help you to live your best life happily at TUI. Click here to find out more.

We love to see your uniqueness shine through and inspire the future of travel. If you would like to read more about what Diversity & Inclusion means to us simply visit Our DNA

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