Digital Content Officer

3 months ago

Maidstone, United Kingdom Kent and Medway NHS and Social Care Partnership Trust Full time

This newly created role is looking for an experienced digital content officer to join our forward-thinking communications and engagement team to help shape the delivery of our new intranet and improve the online experience for our staff and service users. Our new intranet will be an app-first staff intranet to support our nearly 4,000 staff.

Working alongside the head of digital communications and brand, you will play a leading role in developing our new intranet. Your excellent written skills mean you can write excellent web-focused content aligned to our voice, tone and Plain English ethos that is easy to understand. You will be an organised individual overseeing all content changes, making sure they meet industry standards, are user friendly, accessible, on brand, and easily found. Your skills in CRO, UX/UI, and copywriting will give KMPT the expertise needed to create a high-performing intranet. Your creative and collaborative nature means you will successfully work with and influence teams across the trust to design an intranet to help meet their goals.

It's an exciting time to join KMPT. You will be a part of a new communications team that will encourage your creativity and development in the digital communications space. We want to expand our digital capabilities internally and externally to help us better connect with our service users, our people and partners - this role is integral to achieving that.

1.Work with the head of digital communications in the delivery of a new intranet and to develop existing external website and content: Supporting project management, content writing, site design and CMS maintenance.This is not a coding role meaning you will not be required to code and develop the site

**2.Content Management**: Write, create, edit, and publish engaging and informative content across intranets and websites aligned to our voice and tone.

**3.User Experience Enhancement**: Conduct user research, analyse feedback, and implement improvements to enhance user experience and develop content.

**4.Digital Communication**: Collaborate with departments, teams, and content creators to align messaging and maintain brand consistency.

**5.Information Architecture**: Develop and maintain the information architecture for intranets and other sites.

**6.Training and Support**: Provide training and support to content contributors on using the intranet, writing for web best practices, and accessibility guidelines.

**7.Analytics and Reporting**: Monitor website and intranet analytics to evaluate performance and identify areas for improvement.

**8.Compliance and Governance**: Ensure compliance with policies, legal requirements, and data protection regulations.

Come and work with us in the Garden of England where we combine exceptional professional development opportunities with a tremendous quality of life.

We are Kent and Medway NHS and Social Care Partnership Trust (KMPT), providing mental health, learning disability and specialist services, serving 1.8 million people across the county.

The Trust (rated Good overall by the CQC and Outstanding for care) has 3,283 staff working in 66 buildings across 33 locations, covering an area of 1,450 square miles.

You will be joining friendly, passionate colleagues, rich in their diversity, who are committed to providing excellent care to our service users and their loved ones.

The nature of our work attracts kindness and compassion as standard and everyone from our cleaners and porters to the chief executive and chairman are recognised as playing a vital role in providing an exemplary service.

1.Work with the head of digital communication in the delivery of a new intranet and to developing existing external website and content:
Design, develop and maintain new intranet and support existing website.

Support the delivery of a new intranet. This includes working with: external suppliers to develop the platform and key stakeholders to define, write content and support project management. This is not a coding role meaning you will not be required to code and build.

**2.Content management**:
Write, create, edit, and publish engaging and informative content, ensuring accuracy, consistency, and relevance of information across new intranet and other sites.

Analyse complex facts, situations or briefs you are presented with and interpret it into appropriate content for web. This includes working with Subject Matter Experts to interpret complex policy and guidance into appropriate written web content and that is easily found.

**3.User experience enhancement**:
Conduct user research, analyse feedback, and implement improvements to enhance user experience across the intranet.

Optimise site navigation, search functionality, and overall usability across intranet and web

Work with stakeholders to understand their needs, gather information and advise them on how to best optimise content and user experience.

**4.Digital Communication**:
Work with wider communicatio

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