Digital Content and Communications Officer

2 weeks ago

Maidstone, United Kingdom Kent & Medway NHS & Social Care Partnership Trust Full time

It's an exciting time to join KMPT. You will be a part of a new communications team that will encourage your creativity and development in the digital communications space. We want to expand our digital capabilities internally and externally to help us better connect with our patients, our people, and partners. 6) Training and Support: Provide training and support to content contributors on using the intranet, writing for web best practices, and accessibility guidelines.7) Analytics and Reporting: Monitor website and intranet analytics to evaluate performance and identify areas for improvement.8) Compliance and Governance: Ensure compliance with policies, accessibility (WCAG), legal requirements, and GDPR.

1) Work with the head of digital communications to develop our new intranet and support the delivery of a new external website: Help develop and maintain a new intranet and support delivery of a new external website. Support the delivery of a new website. This includes working with external suppliers to develop the platform and key stakeholders to define, write content, and support project management. This is not a coding role meaning you will not be required to code and build.

**2) Content management**: Write, create, edit, and publish engaging and informative content, ensuring accuracy, consistency, and relevance of information across digital channels. Content includes written, image, and video. Analyse complex facts, situations, or briefs you are presented and work with Subject Matter Experts to interpret complex policy and guidance into appropriate written web content. Help embed WCAG content practices across the organisation.

**5) Information Architecture**: Write, develop, and maintain the information architecture for intranet and websites. Ensure logical organisation and easy retrieval of information. Implement metadata standards and SEO strategies to optimise content discoverability. 6) Training and Support: Provide training and support on writing for web best practices, intranet and CMS usage, and WCAG accessibility guidelines as well as technical issues and guidance Manage intranet and website content governance and authorship structure Work with the head of digital communications and brand in empowering colleagues to use the intranet and website through training, delivering best practices,with the aim of improving skills and digital confidence and competence.

**7) Analytics and Reporting**: Monitor intranet and website data, analytics, and feedback to evaluate performance, understand user behavior and identify areas for improvement using relevant tools. Generate reports on key metrics, user engagement, and content effectiveness. 8) Compliance and Governance: Ensure compliance with policies, legal requirements, and data protection regulations. Identify and manage confidential and sensitive information and operate with professionalism and integrity Uphold NHS and KMPT guidelines, standards, and best practices for accessibility (WCAG 2.2) and inclusion.

To build effective working relationships with key stakeholders across the Kent and Medway Integrated Care System (ICS) and NHS, and support the Trusts relationship with external stakeholders including service users, the voluntary sector, and local authorities This is not a coding role meaning you will not be required to code and build. Interviews are to be held on the 10th & 11th July

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