Digital content and communications officer

2 weeks ago

Maidstone, Kent, United Kingdom Kent & Medway NHS & Social Care Partnership Trust Full time

Job summary

KMPT provides a wide range of adult mental health and learning disability services to our local population of million people in Kent and Medway. Each year we care for over 2000 people in our hospitals and 54,000 people in the community.

There has never been a more important time to work in mental healthcare. Every year, across the UK, around 1 in 4 people will experience mental ill health. As the largest provider of mental health care in Kent and Medway we recognise the vital role we play beyond delivering outstanding care.

This newly created role is looking for an experienced digital content and communications officer to join our communications and engagement team. You will help develop content for our brand new intranet. As well as support the delivery of two new external websites: The first, for our community mental health together programme, named Mental Health Together which is transforming how mental health care is delivered in the community. The second is delivering a new front facing KMPT website.

Working alongside the head of digital communications and brand, you will play a leading role in developing content across all 3 websites. Your excellent written skills mean you can write excellent web content aligned to our voice, tone and Plain English ethos. You're an expert in WCAG writing principles, it's application and are able to help educate others on this journey.

Main duties of the job

You will be an innovative, creative and experienced digital communications officer who has a knack for developing scroll-stopping content that informs, inspires, educates and nurtures our various online audiences. Your creative and collaborative nature means you will successfully work with and influence teams across KMPT to achieve better digital outcomes.

1) Work with the head of digital communications developing our new intranet and support the delivery of a new front-facing KMPT and Mental Health Together website: Supporting project management, content writing, and CMS Content Management: Write, create, edit, and publish engaging and informative content across intranet, websites, and social media aligned to our voice and User Experience Enhancement: Conduct user research, analyse feedback, and implement improvements to enhance user experience and develop Digital Communications: Collaborate with departments, teams, and content creators to align messaging and maintain brand consistency. Plan and implement campaigns across website, intranet, and social media using best Information Architecture: Develop and maintain the information and content architecture for the intranet and website.

About us

Come and work with us in the Garden of England where we combine exceptional professional development opportunities with a tremendous quality of life.

We are Kent and Medway NHS and Social Care Partnership Trust (KMPT), providing mental health, learning disability and specialist services, serving million people across the county.

The Trust (rated Good overall by the CQC and Outstanding for care) has 3,283 staff working in 66 buildings across 33 locations, covering an area of 1,450 square miles.

You will be joining friendly, passionate colleagues, rich in their diversity, who are committed to providing excellent care to our service users and their loved ones.

The nature of our work attracts kindness and compassion as standard and everyone from our cleaners and porters to the chief executive and chairman are recognised as playing a vital role in providing an exemplary service.

Job description

Job responsibilities

It's an exciting time to join KMPT. You will be a part of a new communications team that will encourage your creativity and development in the digital communications space. We want to expand our digital capabilities internally and externally to help us better connect with our patients, our people, and partners.

6) Training and Support: Provide training and support to content contributors on using the intranet, writing for web best practices, and accessibility Analytics and Reporting: Monitor website and intranet analytics to evaluate performance and identify areas for Compliance and Governance: Ensure compliance with policies, accessibility (WCAG), legal requirements, and GDPR.

1) Work with the head of digital communications to develop our new intranet and support the delivery of a new external website:

Help develop and maintain a new intranet and support delivery of a new external website. Support the delivery of a new website. This includes working with external suppliers to develop the platform and key stakeholders to define, write content, and support project management. This is not a coding role meaning you will not be required to code and build.

2) Content management:

Write, create, edit, and publish engaging and informative content, ensuring accuracy, consistency, and relevance of information across digital channels. Content includes written, image, and video. Analyse complex facts, situations, or briefs you are presented and work with Subject Matter Experts to interpret complex policy and guidance into appropriate written web content. Help embed WCAG content practices across the organisation.

3) User experience enhancement:

Conduct user research, analyse feedback, and implement improvements to enhance user experience across the intranet. Optimise site navigation, search functionality, and overall usability across intranet and web Work with stakeholders to understand their needs, gather information and advise them on how to best optimise content and user experience.

4) Digital Communications:

Work with wider communications team to support the development and implementation of digital communications strategies, for internal and external stakeholders aligned to our broader KMPT strategy Work to conflicting deadlines with high degree of flexibility, switching tasks and priorities as the situation demands. Support the management of wider digital communication channels if required such as email and social media.

5) Information Architecture:

Write, develop, and maintain the information architecture for intranet and websites. Ensure logical organisation and easy retrieval of information. Implement metadata standards and SEO strategies to optimise content discoverability.

6) Training and Support:

Provide training and support on writing for web best practices, intranet and CMS usage, and WCAG accessibility guidelines as well as technical issues and guidance Manage intranet and website content governance and authorship structure Work with the head of digital communications and brand in empowering colleagues to use the intranet and website through training, delivering best practices,with the aim of improving skills and digital confidence and competence.

7) Analytics and Reporting:

Monitor intranet and website data, analytics, and feedback to evaluate performance, understand user behavior and identify areas for improvement using relevant tools. Generate reports on key metrics, user engagement, and content effectiveness.

8) Compliance and Governance:

Ensure compliance with policies, legal requirements, and data protection regulations. Identify and manage confidential and sensitive information and operate with professionalism and integrity Uphold NHS and KMPT guidelines, standards, and best practices for accessibility (WCAG and inclusion. To build effective working relationships with key stakeholders across the Kent and Medway Integrated Care System (ICS) and NHS, and support the Trusts relationship with external stakeholders including service users, the voluntary sector, and local authorities

This is not a coding role meaning you will not be required to code and build.

Interviews are to be held on the 10th & 11th July

Person Specification

Experience

Essential

Proven experience in developing and maintaining intranets, websites, preferably within a large organisation or public sector setting. Familiarity with content management systems (CMS) and web development tools such as WordPress, Umbraco, Drupal, or SharePoint (or others). Experience in website and intranet CMS management. Experience using analytics, user feedback, user research and other sources of information to improve and design content and web experience. Experience in developing written and multimedia content for web and social media. Experience in search engine optimisation (SEO), meta tagging and search optimisation so users can find content easily internally and externally Experience working with creative design teams Experience of working with and influencing senior colleagues, leaders and stakeholders Experience in website, intranet and social media channel management Experience or knowledge of working on website or intranet redesign

Desirable

Experience in email marketing and using email marketing tools such as govdelivery, mailchimp or equivalent Experience of working in the NHS

Skills

Essential

Ability to express ideas effectively, both orally and in writing, and with sensitivity and respect for others. Using data, analytics, website governance tools to understand user behaviour and improve content Can analyse complex facts or situations, and interpret into appropriate campaign content. Ability to work towards deadline within the project, identify and communicate risks and proactively resolve. Ability to build effective working relationships and work with tact, diplomacy and professionalism when dealing with colleagues, senior managers and members of the public. Ability to draw insight from a range of sources about customer behaviours and expectations and apply this knowledge to content design. Write Plain English, simple, accessible high-quality copy for web and intranets adhering to WCAG standards Ability to demonstrate creative thinking using digital channels and content to solve problems Can use relevant software and systems to deliver the role including (but not limited to) Adobe Suite, Office 365, CRO tools and analytics software

Desirable

Basic graphic design and video skills using Adobe Suite or other relevant applications

Knowledge

Essential

Demonstrate a practical understanding of emerging digital services, tools and trends, including techniques for optimising and writing digital content Demonstrate a solid understanding of accessibility (WCAG and usability issues, and how to make content user friendly and accessible Knowledge of how to use analytics and user feedback to define web content

Desirable

Good knowledge of basic GDPR when managing user data across websites and intranet. Awareness of NHS structures, services, and policies.

Qualifications

Essential

Bachelor's degree in a relevant field such as Digital Marketing, Communications, or a related discipline, or experience HNC or post A-level qualification in related field or relevant experience English and Maths GCSEs Continuous professional development and learning in the digital communications sector

Other

Essential

Upholds and models the KMPT Trust values

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