CRM Analyst

2 weeks ago

London, United Kingdom Bettingjobs .com Full time

BettingJobs are working with a well-estalished iGaming operator based in London who are looking for an experienced CRM Analyst.

Working within their marketing team and reporting into the company CEO, the main purpose of this role is to cover the full CRM process, from concept through to fulfilment and analysis, ensuring a high level of targeting and quality of execution that providea best in class customer experience and drive improved commercial performance. The successful applicant must be a result oriented and proven revenue manager who is customer focused and possesses strong commercial awareness and analytical skills.

Key Responsibilities:

- Monitor the full CRM process from the planning and costing, to building and execution of a campaign.
- Increase the retention and reactivation rates and average turnover per user for Casino customers.
- Plan operational and promotional actions supporting long-term marketing strategy to increase sale, reduce churn, improve player life time value and therefore support net revenue growth.
- Understand and profiling players to create sophisticated customer segmentation and tailored
offers.
- Ensure CRM campaigns are consistent, attractive, cost effective, relevant and aligned with other areas of the business, at all times.
- Regularly liaise with the marketing, product, analytics and territory teams to design marketing initiatives and test new innovative ideas to increase the number and value of players.
- Work with the designer and copy-writer team to ensure consistency of automated and ad hoc bonus campaigns content in accordance with brand guidelines.
- Ensure compliance with all applicable regulations and legislation and that all risks within areas of responsibility are identified and managed effectively.
- Proactively manage budget to meet the desired balance between ROI and spend.
- Monthly and quarterly analyse all results against agreed objectives delivering clear and concise reporting to the casino teams and CEO.
- Ongoing review of daily and weekly performance of key business KPI s and player behaviours with the aim to make quick adjustments where required and/or identify opportunities for automation.
- Monitor competitor’s campaigns in order to understand trends in the industry and improve strategy.

Essential Requirements:

- Have the ability to communicate at all levels of the organization, both verbally and written, in English.
- Have proven, relevant work experience, particularly with managing CRM operations and promotions.
- Have deep knowledge and understanding of online casino activities, experience in the industry and passion for our Casino products is a must.
- Be self-motivated, pro-active and have ability to work under pressure and on own initiative.
- Be able to work at a fast pace, whilst still showing meticulous attention to detail.
- Have excellent planning, organizational, prioritization and project management skills.
- Be commercially minded, data literate with strong analytical skills and comfortable in using raw data to draw useful conclusions and make up decisions.
- Be innovative and creative, a lateral thinker with the ability to understand and adapt to market trends.
- Have the ability to multi-task, manage multiple assignments and able to think about new approaches to solve problems.
- Have knowledge of CRM systems and processes, previous experience with Optimove is a plus.
- Have knowledge of HTML coding & Dreamweaver

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