CRM and Data Business Analyst

2 weeks ago

London, United Kingdom Formula 1 Full time
Every one of the people working behind the scenes of Formula 1 are vital to keep the wheels turning. The role of CRM and Data Business Analyst is an important part of the team.

Reporting into the Senior CRM & Customer Service Ops Manager, you will:

Design, plan and oversee the implementation of optimal data workflow solutions which are consistent and aligned with the overall CRM objectives and strategy.
Work directly with technologists to develop use cases and functional specifications documents.
Understand, translate and prioritise end user needs across the affected business areas, documenting their requirements accurately and sufficiently, prior to software configuration / development and implementation.
Mapping business requirements to system/technical requirements and ranking into mandatory, desirable and optional categories. Agreed proposals will also elaborate on delivery methods/options, costs and timescales involved.
Proactively engage with business users to develop a plan for introduction/upgrades/integrations of software systems, anticipating and meeting future business demands.
Liaising with Technical Project Managers, Product Managers and wider project stakeholders (which may include 3rd party consultants/suppliers), establishing and maintaining effective and efficient relations.
Liaise and provide reports to the Head of CRM and Fan Data on a regular basis, to keep them informed of matters arising from assigned projects / activities.
Liaise with Implementation Team to obtain accurate estimates for projects/tasks, in terms of duration, resource and costing. Provide input regarding risks, schedule, scope and trade-offs.
Perform full cycle project/task analysis, through Conception, Technical Design, Development, UAT Testing, Go-Live and Handover stages. Support and enable the production of high quality, reliable solutions including comprehensive documentation, which require the minimal of maintenance and support. Deliver these to scope.
Ensure regular, ongoing visibility of project/task process, by updating relevant JIRA and in house channels.
Support and play a key role in the Change Management Process. Challenge and question proposed changes, if justification is understood or not.
Lead User Acceptance Testing (UAT) and create/manage execution of test plans, to ensure the root cause is addressed, the acceptance criteria are met, and the outcome meets the defined objectives.
Produce appropriate and complete documentation for all requirements/ enhancements/ projects worked on and assist with communication/distribution/publication of this documentation. This may include compiling test/ diagnosing facilities.

Specification Essentials

HND or Hons Degree in Computer Science or related technical discipline or relevant experience in the Software Development environment.
Experience in Salesforce (SFMC, Data Cloud, MC Personalisation) CRM with end-to-end implementation experience.
Soliciting, gathering and analysing user input and requirements.
Experience creating wireframe documents with information architecture.
Authoring requirements, definition and related documentation.
Collaborating with business stakeholders, business process owners, technical project managers and technical teams to execute business analysis tasks.
Working as a Technical Business Analyst using Agile software methodology, supporting a variety of technologies.
Proficient use of Microsoft Office/Project/Visio/JIRA/Confluence or similar applications.
Working with XML, JavaScript, Relational Databases and SQL.
Experienced in working with Object Oriented Design and UML.
Proven analytical and problem-solving skills, the ability to evaluate, report and converse effectively.
Ability to adapt effectively to changing targets and objectives and ensure tight deadlines are achieved.
Good communication, facilitation, negotiating and influencing skills, alongside the ability to translate user needs into complex technical requirements and vice versa.

Be the force behind Formula 1

Division:

Technical

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