Analyst - CRM and Data Strategy - Luxury Fashion

3 weeks ago


London, United Kingdom Salt Search Full time

**Data Strategy & CRM Analyst**

**Luxury Fashion Retailer**

**£42k plus discounts **

**Hybrid / London**
- Would suit a technical, data strategist with a grounding in analytics and understanding of the capabilities of various Martech
- Consultative, advisory role, optimising the performance of all Martech ensuring it's 'fit for purpose' for CRM data strategy and analytics
- Deliver reporting on CRM activity, build segmentations, and conduct customer analysis to deliver insights

As a multibillion dollar business, this much loved and globally revered luxury retailer have spent a number of years investing a huge amount into data and CRM personalization. They are growing many of their data teams to continually optimise and improvecustomer experience and this is where this role comes in

This role sits within the EMEA CRM and Insights division, and we're seeking a bit of a hybrid Data Strategist / Analyst with a blend of CRM and analytics skills - a portion of the role will be reporting back to the business on CRM activity, specific campaignsand managing general database health, as well as running and reporting back on some ad hoc analysis and customer queries (some SQL knowledge required for this).

What makes this role different is the additional requirement to project manage the Martech integrations and partners, so experience with Martech, database providers and integrations would also be highly beneficial for this role.

As a team you work alongside the CRM function too, and there is a strong data science presence from both their partner agency and also their own internal global teams. My client takes data very seriously, so your role is important in enabling relative teamsin their ability to use data which is spat out from the Martech they're leveraging or working with.

This is an incredible opportunity to work alongside some of the most impressive female leaders I've had the pleasure of dealing with, and within a business that is heavily investing into building a data driven culture.

The culture and pace is ferocious, so an ability to work at speed and be independent, as well as proactive is key.

Experience required:

- Some experience using SQL to manipulate and analyse various data sets in large volumes is important
- A background in CRM analytics, data strategy, or marketing analytics required, with technical knowledge of how Martech operates and can be optimised
- Thrives in a pacey, entrepreneurial and high performing environment
- Strong team leadership skills, able to work in a dynamic and solutions focused environment



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