Performance Marketing Manager

3 weeks ago


London, United Kingdom in Newbury Full time
Performance Marketing Manager - Luxury Fashion

Cranberry Panda

Posted 1 day ago

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Performance Marketing Manager - Luxury Fashion

London (Hybrid - 3 days office based)

An exciting opportunity to join a Luxury Fashionbrand in London.

We are excited to be working witha beautiful & unique Luxury Fashion brand in London to help them finda talented Performance Marketing Manager The brand is on a mission todeliver comfort, creativity and celebration, with their productsdesigned in their vibrant London studio. They sell their productsthrough their own website and established retailers such as Selfridges& Net-a-Porter.

This is a newly created role on the team,which will report directly into the CEO & Co-Founder. It's a fantasticrole for someone who wants to come in and make their stamp on a smallbut mighty team

You must have hands on Paid Social experiencefor this role as they will be potentially taking the channel in-house

The Role:

  • Digital Strategy - Own & drivetheir digital strategy across performance marketing channels to drivecustomer acquisition and growth in the UK & US.
  • Paid Social- Run their Paid Social campaigns in-house, specifically on Meta butalso test new platforms.
  • Agency Management - Work closelywith and manage their external paid media agency across PPC &Affiliates, challenging them and managing a sizeable budget.
  • Test & Learn Approach - Oversee performance marketingchannel activity ensuring all channels meet ROAS and CAC targets.
  • Reporting & Analysis - Analyse and report on KPIs weekly,identify opportunities to drive growth and make recommendations.
  • Collaboration - work closely with their creative team todevelop clear briefs for ad campaigns.

The IdealCandidate:

  • +4 years experience working inperformance marketing
  • Worked for a start-up/scale-up D2Cbrand, ideally Luxury, Fashion or Retail
  • Agency managementexperience or has worked agency side themselves
  • Hands on in Paid Social and abilityto create campaigns on Meta - essential
  • Experienceworking with a higher price point
  • Strong PerformanceMarketing knowledge - PPC, Paid Social, SEO & Affiliates
  • Data driven and ability to convert insights into actions
  • Experience in SEO, Direct Mail and OOH is abonus
  • 25 days holiday +your birthday off
  • Hybrid working (3 days office isessential)
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