Performance Marketing Manager
3 weeks ago
Cranberry Panda
Posted 1 day ago
This advertiser has chosen not to accept applicants from your region.
Performance Marketing Manager - Luxury Fashion
London (Hybrid - 3 days office based)
An exciting opportunity to join a Luxury Fashionbrand in London.
We are excited to be working witha beautiful & unique Luxury Fashion brand in London to help them finda talented Performance Marketing Manager The brand is on a mission todeliver comfort, creativity and celebration, with their productsdesigned in their vibrant London studio. They sell their productsthrough their own website and established retailers such as Selfridges& Net-a-Porter.
This is a newly created role on the team,which will report directly into the CEO & Co-Founder. It's a fantasticrole for someone who wants to come in and make their stamp on a smallbut mighty team
You must have hands on Paid Social experiencefor this role as they will be potentially taking the channel in-house
The Role:
- Digital Strategy - Own & drivetheir digital strategy across performance marketing channels to drivecustomer acquisition and growth in the UK & US.
- Paid Social- Run their Paid Social campaigns in-house, specifically on Meta butalso test new platforms.
- Agency Management - Work closelywith and manage their external paid media agency across PPC &Affiliates, challenging them and managing a sizeable budget.
- Test & Learn Approach - Oversee performance marketingchannel activity ensuring all channels meet ROAS and CAC targets.
- Reporting & Analysis - Analyse and report on KPIs weekly,identify opportunities to drive growth and make recommendations.
- Collaboration - work closely with their creative team todevelop clear briefs for ad campaigns.
The IdealCandidate:
- +4 years experience working inperformance marketing
- Worked for a start-up/scale-up D2Cbrand, ideally Luxury, Fashion or Retail
- Agency managementexperience or has worked agency side themselves
- Hands on in Paid Social and abilityto create campaigns on Meta - essential
- Experienceworking with a higher price point
- Strong PerformanceMarketing knowledge - PPC, Paid Social, SEO & Affiliates
- Data driven and ability to convert insights into actions
- Experience in SEO, Direct Mail and OOH is abonus
- 25 days holiday +your birthday off
- Hybrid working (3 days office isessential)
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