Performance Marketing Manager

3 weeks ago


London, United Kingdom Major Players Full time

**Performance Marketing Manager - Education Start-up - London**

£40,000 - £50,000

I am working with a start-up that work within the further education space. People are at the heart of this business and they really thrive in seeing not only their customers grow and flourish but their employees as well.

This is an exciting opportunity for an experienced Performance Marketing Manager to lead and own the whole digital strategy. You will be responsible for executing all of the digital marketing activity to acquire new customers and achieve revenue targetswhilst maintaining a healthy ROI. You'll be commercially minded, tech savvy, ­­and have experience using a wide array of digital tools.

**As a Performance Marketing Manager working for this exciting brand you will**:

- Manage internal paid advertising campaigns (search, display, and video) on Google Ads to capture data for our websites, delivering against key KPIs and optimising to drive down cost per acquisition
- Manage internal and external paid advertising campaigns on Social Media for our online product websites
- Landing page optimisation and A/B testing to analyse traffic and data
- Analyse data lifecycles, customer journeys, and funnel conversions to measure engagement and make recommendations for improvements
- Lead on Google Analytics across the business
- Implement and maintain Google Tag Manager across all online products
- Take ownership of the performance marketing sphere and work with the Digital Marketing Manager to set out a roadmap of projects and improvements to be worked on (such as customer journeys, returner journeys, optimising dwell time etc)
- Explore new social platforms or digital channels to increase engagement and ROI for the business
- Explore growth marketing and growth hacking tactics to drive traffic and engagement
- Proactive analysis of data and metrics - make recommendations and initiate projects to drive optimisation of both marketing and product

**The Performance Marketing Manager will need**:

- 3 years minimum experience working in a Performance Marketing role
- Hands-on experience managing PPC & Paid Social



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