Performance Marketing

2 weeks ago

London, United Kingdom Pentasia Full time

Performance Marketing Lead/Manager
London: 4 days in the office
As a Performance Marketing Lead/Manager, you will play a crucial role in developing and executing successful PPC campaigns to drive targeted traffic, increase conversions, and maximise ROI in the gaming sector and beyond.
Develop and execute PPC campaigns:
Set up and optimise PPC campaigns across various platforms (primarily Google Ads)
Monitor and adjust campaign settings, ad targeting, and budgets based on performance data and insights.
Continuously analyse campaign performance, identify areas for improvement, and implement optimization strategies.
Monitor keyword performance, adjust bids, and manage negative keywords to improve campaign efficiency.
Conduct competitive analysis:
Monitor and analyse competitor PPC campaigns to identify strengths, weaknesses, and opportunities.
Implement strategies to stay ahead of competitors and drive innovation in PPC campaigns.
Work closely with the commercial team to maximise performance
Provide regular reports on campaign performance, key metrics, and insights to stakeholders.
Minimum 4 years of experience required in managing PPC campaigns within the iGaming sector.
Proficiency in using PPC platforms, such as Google Ads, Bing Ads, or social media advertising platforms.
Advanced knowledge of Microsoft Excel, Google Sheets or equivalent
Strong Analytical skills: a bility to analyse campaign data, draw actionable insights, and make data-driven decisions.
Facebook Business Manager Experience
Highly competitive salary reflecting your skills and experience.
~ Reward and recognition programs to acknowledge your contributions.
~ Free bicycle parking to promote eco-friendly transportation options.
~20 days of annual leave, in addition to 8 days of bank holiday.
~ Free snacks, beer, and soft drinks and a PS5 in the office


If you are an experienced and analytical Performance Marketing professional expert in creating, executing and optimizing PPC Campaigns as well as hands-on with Google and Bing Ads looking for a new challenge look no further

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