Marketing Executive: Performance Marketing

3 weeks ago

London, United Kingdom Bark Full time

Marketing Effectiveness & Experimentation Manager
As the UK's largest and fastest-growing services marketplace, we're on a mission to make finding the right professional quick and easy. Our cutting-edge technology ensures that you can always find the best professional for any job. With a talented team of over 220 dedicated individuals, we're committed to providing exceptional service and ensuring that our customers are satisfied every step of the way.
This is an exciting time to join our scaling business, we recently ranked 64th in the Sunday Times 100 fastest growing private tech companies in 2023.
the excitement and agility of a start up combined with the financial security and backing of a renowned private equity firm, EMK Capital. This is a new role driving performance marketing experimentation to ensure Bark.com maintains its competitive advantage in a changing digital landscape. Bark.com utilises cutting edge approaches in performance marketing to drive acquisition & retention of our consumers (buyers) & professionals (sellers) in our two sided marketplace. com performance marketing, insight, product & engineering teams, and 3rd parties (including Google specialist teams) to identify incremental growth opportunities via marketing.
We require a technical & analytical individual who has significant experience in marketing experimentation and different measurement & attribution solutions, in particular for Google & Bing advertising platforms. With this experience, they will drive A/B experimentation with the performance marketing team, using optimal measurement methodologies to understand incrementality of marketing activity. com is expanding their marketing channel mix and measuring the incremental impact of non-Paid Search activity (especially in Paid Social, Affiliates, SEO & Affiliates) will be crucial to understand where to focus budgets & effort.
Own performance marketing test & learn backlog, and prioritisation process
Propose & develop experiments with wider Performance Marketing team, working with internal & external teams (e.g. Create and test proof-of-concept solutions, working closely with Performance Marketing, Insight, Product & Engineering teams - that allows Bark.Own performance marketing measurement & attribution methodology, and experimentation framework
Microsoft Excel
Share options in a rapidly growing company whose founders have a proven track record and are Private Equity backed
Flexible working policy with a central office in London
Fully stocked kitchen and monthlylunches
Cycle to work scheme
Regular wellness weeks with industry leading talks through to massages in the office
Diversity Statement
Our culture is defined by excitement, ambition, and a commitment to raising the bar. We value diversity, equity, inclusion, and belonging (DEIB) and are dedicated to embedding these principles into everything we do. We are committed to fostering an inclusive environment where everyone can thrive, and our focus is on hiring, retaining and developing a globally diverse workforce that is passionate about excelling our platform and supporting our customers succeed. Marketing Effectiveness & Experimentation Manager

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