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Marketing Coordinator

4 months ago

Ipswich, United Kingdom ICL Group Full time

Our role for Marketing Coordinator is a great opportunity for an enthusiastic individual to become involved in all aspects of ICL’s B2B marketing activities across our Turf and Ornamentals business. Whilst there is a strong focus on content creation and digital marketing, this varied role allows you the opportunity to develop your skills in social media, video creation, internal comms, online events and more.Working alongside (and reporting into) the Marketing Manager for Professional Horticulture, you'll play a key role in helping ICL as a brand remain market leader within its specific market segments and be able to take responsibility for marketing projects from start to finish.You will be required to collaborate across most areas of the business, including technical, sales, and management teams, as well as being adept at handling relationships with our 3rd party agencies.-
**Marketing Coordinator Responsibilities**

Managing new ICL website:
Researching, writing, and creating website content, including blogs, product pages, news articles, downloadable guides etc., suitable for B2B audiences and that adhere to company style and tone of voice
- Ensuring that applicable content is well-optimised for SEO
- Management of marketing campaigns from start to finish
- Engaging with key stakeholders for the business (including designers, sales teams, management etc.) to ensure messaging is accurate and be aware of new products, projects and opportunities- Manage and implement organic social media strategy
- Involvement in creating video content, including story boarding, filming, editing, and uploading to various channels (YouTube etc.)
- Help maintain image library and new Digital Asset Management system
- Ensuring brand consistency across all platforms, activities, and customer touch points
- Creating internal comms, including company newsletters
- Involvement in creating offline marketing materials
- Supporting sales teams with activity where appropriate
- Collaborating with the wider Group Marketing team to communicate plans and objectives**About you**
- Strong content writing skills across both digital and offline
- Experience in marketing environment prior to this role
- Ability to absorb information and understand the markets within which they work
- Solid understanding of the principles of digital marketing
- Experience of CRM systems is advantageous but not essential
- Ability to absorb and retain information quickly
- Strong organisation skills and ability to prioritize and manage own workload
- A keen eye for detail to ensure all marketing materials are as accurate as possible
- Ability to analyze data and metrics to measure the effectiveness of marketing campaigns

**About ICL**
- ICL is a global specialty minerals and chemicals company operating potash, bromine and phosphate mineral value chains in a unique, integrated business model. ICL extracts raw materials from well-positioned mineral assets and utilizes technology and industrial know-how to add value for customers in key agricultural and industrial markets worldwide. ICL employs around 12.000 people worldwide and is active in many European countries. The European Headquarters are located in Amsterdam, the Netherlands.