Fan Engagement Officer
3 weeks ago
**Position**:
**Key Responsibilities**:
- To promote and sell various Club products and other Club initiatives
- Ensure offer and initiatives are communicated through the appropriate channels and all information is correct
- To invite and liaise with community organisations on matchday, providing an experience and process that inspires them to return to future games and become lifelong supporters
- To collaborate with local schools to develop partnerships which includes match day attendance, a calendar of events and activities outside of matchdays
- Build up a database of clients and relevant third parties, ensuring all data is accurately recorded
- To lead planning, coordination, and delivery of the Club’s match day entertainment - liaising with internal stakeholders and external agencies in a professional and proficient manner
- To help create a long-term strategy to engage our new and longer-term supporters, strengthening our relationship with them as we seek to grow the fanbase. This should encompass a full season plan of activities and activations to drive the affinity between supporters, stadium and Club
- Provide weekly and monthly update reports detailing achievements against agreed targets
- Implement and demonstrate outbound sales efforts by using service and sales best practices, networking, prospecting, lead gen, referrals, data capture and personal database management
**Requirements**:
Person Specification:
- Experience within a marketing environment or possess an equivalent marketing qualification
- Ability to build, develop and maintain good working relationships both internally and externally
- Excellent planning required to create a community calendar of engagement
- Ability to set and work towards achieving targets
- Quality communication skills, both verbal and written
- Strong work ethic, team-oriented attitude, and enthusiasm about contributing to the success and growth of the Women’s team
- Good IT skills, particularly with MS Office
- Ability to develop and implement high quality, varied and creative events focusing on a community engagement and fan development which is ethical and applies safeguarding and equality principles at all times.
- Lots of ideas, energy and enthusiasm for a fantastic role at an exciting time for one of the world’s top 20 football club brands
**Other information**:
Equal Opportunities:
1. To ensure that all departments are provided within an anti-discriminatory framework and take account of such issues as race, gender, sexuality, disability, religion and age.
2. To carry out work in a manner which promotes equality of opportunity for both staff and clients.
We are committed to the principle of equality and equal opportunities in employment. We will actively promote equality and equal opportunities in our business to ensure that individuals receive treatment that is fair and equitable and consistent with their relevant aptitudes, potential skills, and abilities. Employees will be recruited and selected, promoted, and trained based on objective criteria.
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