Marketing Automation Specialist

4 weeks ago

Luton, United Kingdom TUI Full time

At TUI, we never stop looking ahead, seeking new ways to delight our customers and grow our business. We recognise the power of digital and the massive contribution this brings to creating a truly unique and differentiated customer experience.

We believe that work is something you do not somewhere you go, therefore we are pleased to advise we can consider a hybrid working model for this role.This role can be based in either our Luton, Hannover, Amsterdam, Brussels or Stockholm office.

ABOUT THE JOB

Campaign components & capabilities
Create Braze & Taxi campaign components for use across markets, products & brands, with appropriate levels of parent/child connections and control/flexibility.
Work with Product Owners and Centres of Excellence leads to translate business requirements into common capabilities and components in our Marketing Platform.

Journey & campaign production
Work with across the different Centre of Excellence teams to input into and translate journey & campaign briefs into Braze canvases, templates and campaigns.
Productionise Braze & Taxi campaign components built by the Platform team for use across markets, products & brands, with appropriate levels of parent/child connections and control/flexibility.

Testing & optimisation
Work with the Analytics team to implement and manage the control cell strategy (fallow & campaign level) to ensure we effectively measure the incremental value of our activity, at overall, program, journey and campaign levels.
Ensure all activity is appropriately tested and relevant approvals gained before going live.

ABOUT YOU

Proven track record of implementing multichannel marketing communications through industry-leading technology (ideally Braze but also Salesforce, Adobe, EMarsys, IBM etc.)
Comfortable working in a large pan European business, where some travel will be required.
Fluent in English, ability in other languages desirable but not essential (German, French & Dutch)
Proven experience in a similar digital roles
Good technical knowledge of marketing platforms, and good knowledge of relevant coding languages (HTML, SQL, Liquid script etc.)

ABOUT OUR OFFER

Fantastic holiday benefits including discounts, special offers and the ability to purchase additional ‘TUI time off’
Health and Wellbeing support in five key areas - Financial, Health, Social, Community and Career
Discretionary Bonus Scheme
Private Medical Insurance, single cover with option to add dependants
Permanent Health Insurance
Excellent rates with foreign exchange
Pension scheme and life assurance

We want to be the best-loved holiday company not only for our customers, but for our colleagues too. That’s why we offer a variety of benefits that go above and beyond a competitive salary, so we can help you to live your best life happily at TUI. Click here to find out more.

We love to see your uniqueness shine through and inspire the future of travel. If you would like to read more about what Diversity & Inclusion means to us simply visit Our DNA

LI-SH1 #LI-Hybrid, #LI-Onsite

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