Content Marketing Specialist
5 months ago
**The Role**
The Marketing team are pivotal in ensuring that easyJet’s brand is presented to our customers in an inspiring and authentic way across Europe. The travel landscape has changed beyond recognition and our customers demand and deserve the very highest standards of service from us.
- We exist to make low-cost travel easy, innovating and looking ahead to deliver the best experience to our customers. This shapes everything we do from our advertising to our website to changing the way we deal with disruption, to the way we are challenging the norms of the holidays sector.
- The marketing team build and protect the easyJet brand, and are transforming the way easyJet attracts customers. Use of relevant, engaging content across owned and organic channels is a critical part of our marketing plan.
**What you will be doing**
- With a focus on social media and CRM you will maximise easyJet’s reach and impact across owned and organic channels.
- Ensure content marketing plans are effectively documented and communicated across teams and functions
- Own the creative development for specific content franchises, to inspire travel and drive demand, with a focus on pan-European activity such as promotions
- Provide creative consultancy to regional Content Marketing Specialists, using agreed best practice and playbooks
- Work closely with local marketing teams to understand commercial priorities, and translate them into impactful content franchises
- Measure, optimise and report on content marketing, aligned to broader marketing and business KPIs
- Create and own the central documentation that provides a consolidated view of content marketing plans
- Develop and deliver templated assets for content franchises spanning multiple-markets, such as Big Orange Sale
- Ensure cybersecurity best practice maintained with account and password management for social media channels
- Provide content creation services to Content Marketing Specialists in regional teams
- Deliver ad-hoc content requests and needs for markets without dedicated Content Marketing Specialists
**Requirements of the Role**
**What you will need to do this role**
- With a minimum of two years’ experience working in content marketing - from planning and creation to deployment and measurement - with proven experience of deciding which messages should live within which mediums
- You will be comfortable with autonomy and using your judgement and commercial acumen to make decisions that drive profitable action/return for easyJet
- Experience of shooting/creating social-first content, and copywriting
- A natural self-starter, with an inquisitive and structured way of thinking - you’ll proactively be looking for ways for easyJet to stand out and drive maximum reach
- Understanding of how organic social and other content marketing can drive specific KPIs - and reporting accordingly
- Ability to switch from planning to execution mode, with exceptional attention to detail
- Experience working cross functionally in a matrixed business with multiple stakeholders, across multiple geographies
- Team player, willing to share knowledge and discuss approaches and tactics but also able to work independently.
**What you’ll get in return**:
- Competitive base salary
- Up to 20% bonus
- 25 days holiday
- BAYE, SAYE & Performance share schemes
- 5% pension
- Life Assurance
- Flexible benefits package
- Excellent staff travel benefits
**Location & Hours of Work**
- We support hybrid working and we spend 3 days per week between our HQ at Luton Airport and our London based agencies and 2 days remote.
**About easyJet**
- Ready to make your next move? How about make your mark? Join a team with unstoppable drive and passion at easyJet.
At easyJet our aim is to make low-cost travel easy - connecting millions of people to what they love using Europe’s best airline network, great value fares, and friendly service.
- Whether you’re working as part of our front-line operations or in our corporate roles, we’ll give you everything you need to make a personal impact on our growing business. We believe in sharing new opportunities, stepping up to challenges and supporting each other with our Orange Spirit.
Make a difference with your next role. Make it easyJet.
**Apply**
- #LI-CH1 #LI-HYBRID
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