Marketing Officer

7 months ago

Luton, United Kingdom London School of Science and Technology (LSST) Full time

The London School of Science & Technology is the UK's largest and fastest growing independent higher education provider. Partnering with leading UK universities, LSST is home to over 7000 students and 6 campuses.

The team behind LSST is passionately committed to transforming lives by providing excellent education. We believe no matter what your background, your age or personal circumstances everyone is entitled to access a good education. We have one of the highest National Student Survey scores of 96.7%, placing us in the top 15 in the UK.

We are currently seeking to appoint a Marketing Officer on a Full-time, permanent basis.

**Job Purpose**:
The Marketing Officer will play a crucial role in bridging the gap between the local campus's unique requirements and the central marketing team's strategies and initiatives. This position encompasses a wide range of responsibilities, including managing local student ambassadors, promoting the local "Refer a Friend" scheme, organizing on-campus and off-campus events, reviewing campus signage, curating content for social media channels and PR activities, conducting local market research, identifying and evaluating promotional opportunities within nearby communities and contributing local insights to the central marketing department to support wider strategy development.

**Responsibilities**:

- Serve as the primary point of contact between the local campus and the central marketing team.
- Collaborate with campus staff to understand their specific marketing needs and goals.
- Recruit, train, and manage a team of student ambassadors to promote LSST and engage with the student community.
- Coordinate student ambassador activities and initiatives.
- Promote and oversee the local "Refer a Friend" program to encourage current students to refer new students.
- Track referrals and ensure rewards are distributed accurately.
- Plan, organize, and execute local on-campus and off-campus events to attract prospective students, engage current students, and foster community connections.
- Collaborate with campus and central marketing teams to ensure successful event outcomes.
- Regularly review and maintain campus signage to ensure branding consistency and information accuracy.
- Generate, curate, and schedule content for the local campus's social media channels.
- Collaborate with the central marketing team to align social media and PR efforts with overall strategies.
- Conduct market research to identify local trends, preferences, and competitors.
- Provide insights and recommendations based on research findings to inform marketing strategies.
- Identify and evaluate promotional opportunities within nearby communities, including partnerships, sponsorships, and local advertising.
- Collaborate with central marketing to execute and measure the success of local promotional campaigns.

**Requirements**:

- Bachelor's degree in Marketing, Business, or a related field.
- Previous marketing experience, preferably in an educational or related setting.
- Strong communication and interpersonal skills.
- Creative thinker with the ability to develop engaging marketing initiatives.
- Organized and detail-oriented with excellent project management skills.
- Proficiency in social media management and content creation.
- Knowledge of local marketing trends and opportunities.

**Job Types**: Full-time, Permanent

Work Location: In person

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